Direction by Indigo poised to improve position in US markets

August 4 - 6, 2009 - Penn Plaza Pavilion, 401 Seventh Avenue, New York

Direction by Indigo Advances Its Prominent Position in the U.S. Textile & Surface Design Market

15 April 2009, New York - For seven solid years, Direction has held its position as the No. 1 textile design show in America, organisers say. In September 2008, Direction by Indigo became part of the Indigo brand of textile design shows as the most recent acquisition to Première Vision’s stable of prestigious industry events.

In today’s current economic climate, Direction by Indigo is poised to advance its position as leader in the U.S. textile design market. Taking advantage of resources through Première Vision’s global marketing arm, Direction by Indigo benefits through cross-promotion with Première Vision Preview New York, increased direct marketing to an expanded data base, worldwide exposure of Direction by Indigo at all Première Vision’s events and international ad campaigns to support the Indigo brand. Cross promotion between Direction by Indigo Show and Première Vision Preview New York stimulates high synergy in the U.S. market for the textile design and fabric shows to increase traffic at both events.

In a recent attendee survey, over 50% of buyers at Direction by Indigo visited or planned to attend Première Vision Preview New York. In July 2009, Première Vision Preview New York will promote Direction by Indigo’s August 2009 Show. In January 2009, Direction by Indigo initiated upgrades that impacted promotional and operational features in addition to the visual presentation of the show. With a fresh look and despite severe cold weather and dire economic conditions, the January 2009 Show was well received and attended by 2,855 visits in three days.

World class design studios

For the August 2009 Show, Direction by Indigo’s early registration has signed on world class textile design studios and forecasters to present their Fall/Winter 2010/11 Collections:

20/20 Vision, 4th Avenue Graphics, A+A Design Studio, Allan Thomas, Amanda Kelly, Anteprima, Atom Designs, Avi Iny Designs, Baxter Fawcett, Beyond Retro, Cast Creations, Chromashare, Chrysalis Design, Circle Line, Colette and Blue, Color Portfolio, Inc, Contromoda Srl, Creation Robert Vernet, d.cipher FM, Davina Nathan, Design Options, Design Studio Fluxus, Design Union, Drapets, Edelkoort Inc, Edna Moran Textiles, ESP Edit, ESP Trendlab, Fortier Price, Paris, Garreau Designs, Group Four Design Studio, Group Four Antique Textiles, Helena Gavshon, Huepoint Color, Indigo Studio, Inspire By Design, Jack Jones Design, Karolina York, KeelerGordon, Keller Consultant, Larch Rose, Logos Publishing, Material Force, Mpdclick, Milkprint, Mudpie Ltd, Nancy Parker, Nelly Rodi, New World Design Studios Inc., Nonpareils Designs, Nova Art, NR Designs, OPR, Owens and Kim, Pantone Inc, Paradox Designs, Pattern Textiles, Precision Textile Color, Pointcarre, Printfresh, Quinnconfrey, Scout, Studio 33, Studio G, Stylesight, The Collection, The Colorfield, The Colorfield Uk, Tom Cody Design, Tom Cody London, Trend Union, Trends West Los Angeles, Unico Studio, View Publications, Westcott, Whiston and Wright, Zinc Design and more exhibitors will be announced.

Inspiring seminars

Designers and fashion professionals look to Direction by Indigo as the leading source of original textile designs, trend forecasts, concepts and services in the U.S. market. For the August 2009 Show, Direction by Indigo will feature insightful and inspiring seminars at its Surface Seminar Series, presented by a cadre of international forecasters:

Color Portfolio, Design Options, ESP Trendlab, Mudpie, OPR, Pantone, Precision Textile Color, Stylesight, Trend Union, among others. In addition, attending buyers will preview the Indigo Trend Report, Première Vision Color Forecast and exhibitors’ art work in wall display and video formats.

Held twice each year, Direction by Indigo expands the Indigo brand to North America, offering a goldmine of original designs and concepts to product developers, manufacturers, designers, and retailers. Indigo Fashion Edition is held in Paris; Indigo Home Edition in Brussels at MoOD.

Upcoming shows:

Première Vision Preview New York, USA: July 15 & 16, 2009 - www.premierevision-newyork.com

Direction by Indigo, New York, USA: August 4, 5 & 6, 2009 - www.Directionshow.com

Indigo Home Edition, Brussels, Belgium: September 8 – 11, 2009 - www.indigo-salon.com

Indigo Fashion Edition, Paris, France: September 15 – 18, 2009 - www.indigo-salon.com