Nilit bodywear and active-sports wear trends - Spring-Summer 2011

1 June 2009, Migdal Haemek, Israel – Nilit has announced its new trend concepts for bodywear and active-sports wear for Spring-Summer 2011, which will be presented in the Nilit Bodyfashion Trendbook.

Faced with a world of uncertainty and instability, bodyfashion and activewear mirror a society seeking ways to live a better life in a new mood sparked by a quest for meaning.  The Summer 2011 consumer will know how to combine two seemingly opposing worlds: on the one hand, one of purity and spirituality and on the other hand a need for ornamentation and sensuality. These two contradictory aesthetics are confronted as we define the trends for Spring-Summer 2011.

For bodywear, the search for authenticity manifests itself in the quest for a different consumerism. This season reconciles ecology and technology and lends a zest to creativity. Personal expression goes hand in hand with aspirations of style and the search for added value. The closer interaction between science and aesthetics is part of the broader eco design philosophy, now on sound ground for the future that we aspire to.

Activewear reflects that the world of sport no longer just focuses only on physical prowess. It encompasses ecological and spiritual considerations where performance aspires to a broader vision of the world and the environment.

At Nilit, consideration for the environment is at the cornerstone of its business and it has engineered its operations to produce the best nylons in the world in the most eco-friendly manner possible. The company’s Nilit EcoCare recycled yarns reflect its philosophy and are a breakthrough in yarn engineering and production, it says. Innovation is the key at Nilit and its unique and diverse products continue to open new vistas creating a new generation of state-of-the-art products that are both at the cutting-edge of fashion and in perfect harmony with the environment.

The Trendbook defines three trends for Spring-Summer 2011 for bodywear and highlights the yarns and colours best suited to these trends:

Ethnic fusion

This season lingerie rediscovers ethnic ornamentation which is expressed in a multi-cultural trend inspired by faraway lands and the riches abundant in nature. Native American landscapes, rugged deserts and African safaris provide the backdrop in which traditional tribal influences and indigenous handcrafts are blended. Natural handles dominate, resembling rough textures of cracked earth, animal hides, grass and bark. Rich earth colours in deep tones are created from Nilit Colorwise yarn.

Dark fables

An atmosphere of mystery, magic and the occult expresses itself in a neo-Baroque spirit. A mood of fantasy inspires a glamorous haute couture style with a contemporary interpretation of mythology. This daring and sensuous theme focuses on body-fitted shapes made from ultra-sophisticated fabrics featuring extravagant and poetic details. The timeless elegance of satin, damask, transparent voile and lace in smoky shades convey a sensual and luxurious look. Dramatic bright satin effects are created from Nilit Britex yarn.

Urban graphics

Urban influences inspire bodywear that is a radical break away from the mainstream. Worn with rebellious attitude this daring streetwear style is based on a fusion of glamorous grunge aesthetics, graphic motifs, and recycled urban objects. Cool and trendy, the junior market takes its inspiration from the street by wearing modern assertive cuts and strikingly mismatched elements. An authentic natural handle and mélange effect are created from Nilit Arafelle yarn.

The Nilit Trendbook defines three trends for active-sportswear for Spring-Summer 2011 with the accent on performance:

Discovery

This trend emphasizes the desire to leave behind all constricting social anchors to live a healthy life and search for balance and wellbeing. Sports activities are in touch with nature and inspire a nomadic spirit. The need for authenticity continues to stimulate the imagination, mixed with fantasies of discovering lost worlds and the challenge of outdoor adventures of hiking and climbing. Ethnic motifs and wrapped layers team up for a shanti yoga story. Nilit special performance yarns provide the perfect synergy between functionality and design.

Excellence

This trend focuses on the drive to achieve excellence while displaying a noble attitude during competitive sports. Garments which boast function finesse and comfort focus on performance and easy-care to combine the best of sport with timeless elegance. Products focus on form and are designed like carved armor fitted on the body, while featuring elaborate ergonomic cuts and ornamental detailing. Nilit Aquarius yarn ensures moisture management, which remains effective even after repeated washings.

Metropolitan

This dynamic trend focuses on protection and safety from extreme elements with special emphasis on high performance, functionality and support. Technically sophisticated products take their inspiration from the urban environment with shapes that are robust and precise. Angular cuts incorporate energetic geometric accents in steely colours with neon contrasts. To meet the global awareness of eco-friendly processes and create deep uniform colours, products are created using Nilit EcoCare recycled yarns.