1 July 2009, Paris - Thanks to its winning format, laid-back
atmosphere and a working day that remains business-focused from start to
finish, this latest session of Interfilière Evolution Days was a resounding
success, organisers say. Both exhibitors and visitors appreciated these aspects
and welcomed its efficiency, time-saving and user friendly qualities.
The preview of September’s Interfilière has therefore
confirmed its advantages and established the workshop as the ideal
configuration. Buyers underlined the show’s accessibility, the ease with which
they were able to organize and optimize their work, as well as the availability
of exhibitors.
The profile of participants is increasingly international
with 32% of visitors travelling in from abroad, as opposed to 28% in November
2008.
The calibre of buyers is also being reinforced with each new
session, creating a veritable hotbed of prestigious brands:
International brands: Victoria's Secret (USA), Dressy
Lingerie (Brazil), Milavitsa (Belarus), TNT Fashion (Hong Kong), Wacoal
(Taiwan), Serie International (Hong Kong), Alisée (Belarus)…
Europe: Avon Cosmetics (UK), Mey Gmbh (Germany), New
Foundation (Belgium), Selmark (Spain), Manufacturas Teleno (Spain), Giorgio
Armani (Italy), La Perla (Italy), Der Kommissar (Netherlands), Jolidon
(Romania), Prélude (Romania), Myla (UK), Lisca (Slovenia), Pop & Pink
(Turkey)...
France: Barbara, Body One, Cadolle, Chantelle, Darjeeling,
Comptoir des Cotonniers, DIM, Chantal Thomass, EMC Distribution Casino,
Empreinte, Emphea, Érès, Etam Lingerie, Eva Rachline, Jacqueline Riu, Jean-Paul
Gaultier, Julie Mechery, Kookai Lingerie, La Redoute, Le Textile Indémaillable,
Leclerc, Lise Charmel, Mademoiselle Fifi, Mademoiselle Fred, Monifit, Nina
Ricci, Oxbow, Playtex, Poron IKKS Lingerie, Sophie Malagola, Simone Pérèle,
Implicite, Spatz, Tally Weijl, Tricotage Toulousain, Wolf lingerie,
Yves-Saint-Laurent...
80% of visitors represented management, sourcing and design
departments (7% more than in November 2008) and 89% of this group are
responsible for purchasing decisions.
Within the core target market, 67.5% are manufacturers,
17.5% independent designers or design studios and 15% mass-market and multiple
retailers.
The Winter 2010/2011 Trends conference presented by Jos
Berry, Director of Concepts Paris, attracted a large audience of attentive
listeners.
