Invista to host new legwear event in Verona

20 July 2009 – Invista is to host a unique legwear event entitled ‘Lycra fibre Moves’ in Verona, Italy from 7-8 October, which will welcome key players from across the globe. The forum will celebrate the world of innovation within the legwear industry and provide a critical platform for key players to meet and exchange insights and ideas.

During the two-day forum, Invista will showcase its most recent innovations for hosiery and socks under the Lycra fibre brand which will, the company says, push boundaries within the industry and design world. One of the technology innovations to be launched at the event is an Invista proprietary patented technology that the company says will set a new benchmark in textiles for apparel applications. The exhibition will also provide a launch platform for other key suppliers from across the world to introduce their new developments to the legwear producers, specifiers, brands, retailers and press that will be visiting the show.

As an added commercial benefit and in order to share inspirations across the value chain, Invista has identified a wide range of discussion topics tailored to its visitors and has organised an extensive speaker platform of well-known names within the fashion, design and communications industries who will be sharing their wisdom and insights. Visitors will also have the opportunity to network with important names within the industry at functions hosted by Invista during the two-day forum.

Invista says that it is continuing to drive the industry forward and consolidating its leading position within the market, as well as striving to create initiatives that add long-term value to its customers.  The forum was created by Invista following a survey it hosted with key legwear companies with results showing the demand for a dedicated international event to share knowledge and promote individual businesses within the industry. With the launch of ‘Lycra fibre Moves’ , Invista says it is  demonstrating its dedication to introducing global innovations that have a commercial edge as well as a recognition of design achievements within the fashion world.

The ‘Lycra fibre Moves’ event will take place in the heart of Verona at a recently beautifully renovated congress venue. Invista says that as Verona is at the heart of a region that manufactures 60% of the world’s hosiery and is a leading exporter of high quality hosiery, it provides the ideal backdrop for this international forum.

Denise Sakuma, Global Segment Director – Legwear at Invista said: “Invista continues to prove its commitment to the legwear industry by providing a dedicated platform to discuss and introduce business challenges and solutions to the value-chain.  The ‘Lycra fibre Moves’ event promises to be inspirational whilst focusing on in-depth forums that highlight the changes and needs faced by our direct and indirect customers, retailers, brands and consumers. We look forward to welcoming our key customers and partners to the event and together learn more about how we can successfully advance our industry even further.” 

The “Lycra fibre Moves” event will be hosted in partnership with The Hosiery Association (USA), Lonati and Santoni, who will host their ‘open house’ from October 8 – 10, and Centro Servizi Calza.