UPLIFTING
Soften / Energize / Excite are keywords for Spring Summer
2011. Colors are translated by treatment and finishing, integrated into the
material as a part of the fabric. Colors are described by words like airy,
waxy, silky…..
A compulsive will to solve the fashion contradiction between
ephemeral and sustainable? Problems will be addressed in many ways; multiple
solutions will be put into action. Readiness to joyfully accept new thoughts!
When the environmental account is to be settled regarding a
new product, more and more elements will be on the plate: energy consumption,
disposal after use, waste materials, ecologically benign and renewable fibers,
..……. Fashion is not only about aesthetics, but most certainly also embracing
the content.The designer’s role
will be still more complex, being a part of the effort of
“greening” the fashion world.The task is, above all, to design products in
first-class materials and production with aesthetic qualities in order to
create lasting emotional and functional relationship between the object and the
user.
“Slow fashion” will develop from being a diffuse buzzword to
signifying quality in production and product. E.g. working to turn artisan
crafts into fashion - and into profit for the locals – and to producing long
lasting clothing.
Different materials are only blended for performance
purposes, special effects etc, and preferably components that are to be taken
care of and disposed of in the same way. On one hand “loom state” fabrics and
natural color cottons awaken significant interest, on the other finishing and
refinements are still developed and sophisticated. Feel good luxury sense is
essential for our choices. Design for delight!
Download Lenzing colours
.jpg)
