22 October 2009, Wakayama - In order to promote consumer
awareness of Wholegarment knitwear and its benefits, as well as to distinguish
Wholegarment from other knitted products, Shima Seiki has been offering
Wholegarment product tags exclusively to customers utilizing Wholegarment
knitting machines, as well as to apparel planners, designers and merchandisers
associated with creating and promoting Wholegarment products. Since their
introduction, over 5 million Wholegarment product tags have been sold,
effectively making it the company's best-selling product.
In addition to the standard business-card size tags, Shima
Seiki has now introduced new Wholegarment Mini Tags which are available for
times when a smaller tag is more desirable, the company says.
“The Mini Tags are in direct response to feedback obtained
from customers who produce items such as gloves, socks, scarves, hats and other
Wholegarment accessories knitted on SWG041N, 061N and 091N compact machines,
whose products are too small and out of balance with the larger standard size
tags.” Says Shima’s Masaki Karasuno.
“The 4.5cm x 4.5cm square tag hangs diagonally for visual
appeal, has rounded corners to prevent snagging, and a matte coating for durability.
It features the familiar single-stroke sweater illustration of the larger tag
that symbolizes an entire garment knitted in one piece, but this time subdued
in the background and tastefully cropped to enhance the diamond shape of the
Mini Tag.” Mr Karasuno adds. On the back is a simple description of
Wholegarment knitwear and a link to the Wholegarment page on Shima Seiki's
recently renewed website.
Large or small, Shima says that its Wholegarment Tags offer
some excellent benefits to Wholegarment users as a means of communication with
consumers at the retail point of purchase.
1. Establishes
Wholegarment product identity
2. Educates
the consumer about the benefits of Wholegarment products
3. Distinguishes
Wholegarment products from conventional knitwear
4. Adds
value and creates market demand for Wholegarment products
5. As a
symbol of quality, creates consumer confidence in Wholegarment products
6. Protects
from copies and inferior products claiming to be complete garments
Shima says it makes no profit from sales of Wholegarment
Tags and concerning consumer confidence, the more Tags are available in the
market, the better they serve as testimony to the quality of Wholegarment
products. The company intends to keep the tags affordable for widespread use by
as many customers as possible.
