18 December 2009, Paris - In February 2010 Première Vision
changes its look. From then on, the show will be an international city, a white
city comprising small buildings, “white blocks”, some topped with a textile superstructure,
which evoke an architectural style based on geometry, the essential and
subtlety. In this new layout, the stands, like “white boxes”, highlight the
exhibitors’ collections.
Why white? Because it is timeless. Because it is without
reference to a particular region, it is at once neutral and dynamic. Because it
allows emphasis to be placed on the explosion of colours, the subtlety of tones
and the variation of materials.
Designer Eric Jourdan and set designer Francesca Avossa, who
entirely rethought the design of the show, chose a unique white material for
the fabric of the show : DuPont Corian. It is translucent: within the stand,
meetings remain confidential, while from outside one can detect that activity
is going on. A subtle game of light and shadows. This innovative product,
developed by DuPont, will be used for the first time as an essential
constituent of an exhibition stand. A world first!
Eco Colour and Extreme Sports, two new expert trails to
follow
Launched last September, the Pluriel Expert Trails, which
crisscross the six shows which make up Première Vision Pluriel, were an instant
success with international buyers. Designed as actual buying guides, these
trails should help buyers to prepare their collections, to better organize their
sourcing and discover new suppliers. For the second edition they target two
pertinent themes:
Eco Colour. It’s the end of the sad ecologist in ecru or
beige! Today, clean colour is a reality and an indispensible ingredient in the
fashion market. The “Eco Colour” trail will single out the companies which
offer products dyed using non polluting colorants, natural vegetal dyes or
undyed materials in their spring summer 11 collections.
Extreme Sports. These companies are constantly striving to
create materials that improve comfort and performance during extreme sports.
The “Extreme Sports” trail will reveal the exhibitors who offer high end
technological products which push the boundaries of exceptional properties such
as temperature regulation, breathability, water resistance, strength and
stretch.
An exceptional creation by Jean-Paul Knott
A new look for the show. A new silhouette for the 120
hostesses who welcome international buyers to the show. For them, Jean-Paul
Knott, a virtuoso in construction, has conceived a dress which joins noble
fluidity with a contemporary relaxed attitude. The tunic dresses in floral,
light and fruity tints, are cut from 100% silk from Sfate & Combier,
flowing over the whiteness of jeans and bright T-shirts designed by Jean-Paul
Knott in collaboration with the Japanese company Tomorrowland. They are liven
up by coloured badges and are enriched by the ‘pillow bags’, also created by
the Belgian designer. The collectors’ item bags in limited edition will also be
available to visitors.
More news to come from Première Vision in January
With, notably, the fashion trends for the spring summer 2011
season
The new exhibitors
An exciting display of colour...
Dates for your diaries in 2010
Première Vision
Spring summer 2011
Parc d’Expositions de Paris-Nord Villepinte
9 > 12 February 2010
Press conference Première Vision / Expofil / Indigo
Press Club (Hall 6 of the show)
Friday 12 February at 11am
