15 January 2010, Atlanta, GA – Swiss headquartered Sigvaris,
a leader in graduated compression hosiery is pushing further into endurance sports
markets with its Athletic Recovery sports compression socks for
exercise-induced muscle soreness and post-practice recovery. The company will
become the exclusive provider of graduated compression socks to Atlanta’s Southern
Crescent Cycling Club.
Sigvaris, through its Athletic Recovery line of socks,
already has strategic partnerships in place with established endurance sports
organizations in North America, such as the Road Runners Club of America
(RRCA), USProTri and the Cross Country Canada Olympic Team (CCC-skiing).
Sigvaris introduced the Athletic Recovery, an active therapy
graduated compression sock designed to boost endurance and improve athletic
recovery and peak performance last autumn. The company says that Athletic
Recovery helps to flush out the lactic acids built up in the leg muscles during
exercise, as well as relieve tired, aching legs and exercise-induced muscle
soreness.
Sigvaris explains that Athletic Recovery is made of Optimer’s
drirelease yarns to accelerate the water release rate of wet fabric, and
includes FreshGuard to eliminate odours by blocking odour-causing sebaceous
body oils from attaching to the fabric. Drirelease is a patented, intimate
blend of synthetic (hydrophobic) and natural (hydrophilic) fibres that
accelerates the water release rate of wet fabric. Optimer says that rather than
spreading the moisture across the surface of the fabric, drirelease actually
pushes it to the outside of a garment, releasing water and perspiration faster
than any other performance fabric on the market. drirelease includes the added
benefit of FreshGuard, an odour neutralizer embedded in all drirelease fabrics, which Optimer claims virtually
eliminates odour without using harmful chemicals and won’t wash out.
The company created Athletic Recovery for competitive
athletes and ‘weekend warriors’ as compression garments have become highly
visible in many major sports. Whether it’s during the actual event, after the
event, or even while travelling, athletes are making graduated compression
socks part of their everyday attire, says Sigvaris.
"As the global leader of graduated compression socks,
we are very excited to be entering this new and emerging market segment of
athletic recovery. Sigvaris brings unequalled quality and expertise to a new
demographic of competitive athletes and weekend warriors, many of whom may have
been previously unfamiliar with graduated compression garments. The Athletic
Recovery line is the first Sigvaris sock in the new Active Therapy series, with
several additional products to be introduced in 2010", said Jonas Thelin,
Director of Marketing, Sigvaris North America.
For further information visit www.athleticrecoverysock.com
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