18 January 2010, Greensboro, NC—Kamik, a Montréal based
company known for their outdoor footwear, in conjunction with Richter
International the new licensee for Kamik Family Hosiery, will launch a new line
of performance socks at the Outdoor Retailer Winter Market in Salt Lake City,
January 21-24. The new line of performance socks features a proprietary blend
of Advansa’s Thermo°Cool
thermoregulation fibre and extra fine merino wool available in North America
exclusively from Richter Yarns and Stoehr, one of the largest spinners of wool
yarn.
The new sock line will be the first to bear the Kamik brand
name. “We’re always looking for ways to enhance our current offering and, not
surprisingly, the idea of socks has long been something we’ve considered, but
we wanted to do it right,” explained Richard Cook, President of Kamik. “We’re
confident that this new sock line will continue the tradition Kamik started
over 100 years ago of providing high quality, functional merchandise at
affordable prices.”
Kamik selected Richter’s Thermo°Cool and extra fine merino
wool blend to create high performance socks that provide the broad range of
benefits that outdoor enthusiasts require. According to Advansa, without chemical
treatments, Thermo°Cool provides enhanced thermal comfort coupled with moisture
management during physical exertion. Thermo°Cool is made of fibres with a
hollow core blended with fibres that have a channelled surface providing
benefits that can’t be achieved with just one fibre in a single yarn, the
company says.
“We are very pleased that Kamik chose Thermo°Cool for these
exceptional performance socks,” said Elke Lamberts-Steffes of Advansa. “Kamik
and Richter have done an outstanding job of designing a product that will truly
enhance consumers’ outdoor experiences.”
The Kamik sock line will include styles for hiking, skiing,
and outdoor sports in styles and sizes for men, women, and children. Kamik and
Richter will partner during the initial launch to secure retail accounts and
anticipate a positive reception from current and new Kamik customers.
