20 January 2010, Paris - Expofil is adopting a new look for
the edition taking place from 9 to 12 February 2010. Like Première Vision, it
has been rethought-out by designer Eric Jourdan and set designer Francesca Avossa,
adopting the same white and sober architecture of an international city of
small buildings.
While the concepts are identical in nature, Expofil sets
itself off through specific design touches, which are subtle but nonetheless
visible. The stand facades, which are made of a luminescent white DuPont Corian,
feature personalised graphics that play off the show's logo and up and down the
aisles, contribute to an immediate visual identification. The same high-design
corporate graphic is also found in the show's signage.
With the show's new look comes a new visual identity,
contributing to a dynamic, energetic and modern promotional campaign. Two
powerful words with a visual neatness and structure: ‘Begin’ - to throw oneself
energetically into creation - and ‘Dream’, intimately linked, inviting visitors
to give way to their imagination, to creativity, with yarn serving as the
visible connection between these two concepts.
33 spinners and fibre producers coming from 14 countries
have registered as of today for the February edition. The season welcomes two
new exhibitors:
BAMEN (Turkey): A company with a spinning capacity of 750tonnes/month
and a dyeing unit. It produces yarns on ring (combed and carded) and compact
cotton system: cotton, organic cotton, Giza, Supima cotton, blends with Tencel,
bamboo, cashmere, viscose. Its principal markets are flat bed, circular knits
and socks.
CANAN TEKSTIL (Turkey): Specialists in wool and acrylic hand
knitting yarns. Canan also produces fancy yarns for knitwear, socks, gloves and
scarves as well as wool yarns for knitting.
Organisers say that, encouraged by the success of its last
September show, as judged by both exhibitors and visitors, the Première Vision/Expofil
Fashion team will continue to showcase exhibitors' products by creating, in
complement to their own samples, specific knit developments. For this February 2010
edition the fabrics will be created in partnership with CELIMENE for the early
showcase of winter 2011/12 developments and exhibitors' samples, which will be
presented in the forum created by Eric Benqué.
Under the keynote of ‘closer protection’, autumn-winter
2011-12 unveils yarns that offer the possibility of creating warm envelopes,
reassuring, seductive and comfortable capsules.
Second-skin, enveloping or fur-like, like a shell or armour,
yarns are transformed to cover, preserve and protect man and his environment.
Launched last September, the Pluriel Expert Trails that run
through the six shows of Première Vision Pluriel were much applauded by
international buyers, who appreciated their efficiency. For the 2nd edition,
these are dedicated to two particularly sensitive themes: eco-colour and extreme
sports. The ‘Eco-colour’ trail will spotlight companies proposing in their
collections products dyed with non-polluting or natural vegetal dyes, or
materials in their original natural colours.
As for ‘Extreme Sports’, this trail will favour products with
a high technological value, products that will make it possible to push back
the limits thanks to exceptional properties (heat regulation, resistance,
waterproof etc.) Two trails that should make it possible to display the efforts
constantly undertaken by spinners and fibre producers in terms of research and
development.
