26 April 2010, Hamn – Chinese sports socks manufacturer China
Access Marketing Ltd. (CAML) has introduced a new range of engineered performance
socks for cyclists and runners based on Advansa’s ThermoCool polyester fibres. CAML
is known for its winter sports and trekking socks.
CAML says has chosen to bring Advansa’s ThermoCool innovation
to its sock lines for the coming season in order to provide high quality, dual
functionality and ultimate comfort, designed to fit the needs of outdoors users.
The socks are said to keep the feet comfortable through the longest activity.
CAML’s new range incorporates ThermoCool fibres which have a
hollow core and a channelled surface. The sock aims to help prevent moisture
build-up in demanding conditions and regulate the temperature whilst managing
moisture to keep feet dry and comfortable all day long. ThermoCool is designed
to provide enhanced air circulation coupled with moisture management during
physical exertion without any chemical treatments.
The new sock line is already available on the Asian Market,
as CAML’s Kawin Lui explains: “We are always looking for ways to create
distinctive performance socks that provide a broad range of benefits that
wearers require,” explained Kawin Lui of CAML. “We strive to give full support
to customers through continuous material innovation and product development,
tailor-making solutions for customers. Therefore, is a new material we want to
promote for our customers.”
“We are very pleased that CAML chose for these exceptional
performance socks,” said Elke Lamberts-Steffes of Advansa. “The right footwear
becomes more and more important in our daily life; today’s athlete demands a
sock that is specifically designed to enhance his or her lifestyle. Considering
this, CAML have done an outstanding job of designing a product that will truly
guarantee unparalleled comfort.”
Hangzhou based CAML has been in the socks business for 6
years and has an annual turnover of around US$2 million with functional socks
for trekking and skiing being the company’s core products. Major markets for
CAML are Europe and Australia and customers are Ronhill, XTM, Fatpipe, Munich
Sport, Solo and Blackhawk. In addition, the company also produces casual socks
for brands and chain stores including Jell, Bata, Migros, C&A and NKD.
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