10 May 2010, New York, NY - By request of exhibitors and
attendees, Direction by Indigo returned to the New York design scene on April
13 & 14, 2010 with its first mid-season April edition featuring exclusive,
leading international studios, cutting-edge fashion forecasters and related
services.
Over the two days, visits of qualified industry
professionals and decision makers reached more than 1300. Attendees at the
Altman Building shopped for fresh ideas from brand new Summer and Early Fall
2011 collections. The SURFACE Seminar Series at Direction by Indigo presented
15 trend forecasts to inspire and empower buyers for the Summer and Fall 2011
seasons.
Exhibitors reported strong sales and were pleased to meet
high calibre customers despite original fears that budgets might be closed.
“Attendance was great, customers were very keen to buy and everyone liked the
vibe of the new venue,” confirmed Paul Harding, The Colorfield.
“The April show brought new contacts from major brands”, noted
Steve Greenberg, Pointcarre USA. According to Amy Voloshin at Printfresh, “This
this was our strongest April show to date! Direction by Indigo provides a
focused event for our clients, grouping the best studios together in one
beautiful location." Selective studios and top-notch buyers were the
best-of-the-best and the perfect mix for new budgets, confirming that business
is back, organisers said.
Organisers say that the first signs of a recovery were
revealed at the January 2010 event where Direction by Indigo and Premiere Vision
Preview New York joined together under one roof for the only one-stop shop in
New York gathering the fashion and design community. Nadia Reisfeld of NR
Designs said, “Customers came in droves and bought!” The joint event, which is
said to be unprecedented in the US market showcasing fabrics, trims, textile
designs and forecasts, will convene each January in the Altman Building and
Metropolitan Pavilion.
Exhibitors and visitors are said to be delighted with the
comfortable, conveniently located high-class space on 18th Street. Next up at
Metropolitan Pavilion is Premiere Vision Preview NY on July 14 & 15, 2010
and Direction by Indigo on August 3 & 4, 2010 focusing on Fall/Winter
2011/12. Visitors to each event will experience full frontal fashion with everything
they need including displays, videos, seminars and forecasts, keeping them
ahead of the curve.
Direction by Indigo is part of the Indigo Brand and Premiere
Vision events worldwide.
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