17 May 2010, Paris – Interfiliere has, as usual, released
its trend information in advance of September’s show. The organisers point out
that once again lingerie is bucking the trend in the face of recession.
“On the one hand, we have a recession which has hurt
people’s morale as much as their purchasing power. On the other, a lingerie
world which becomes ever-more opulent, richly decorated and lavishly
ornamented! At first glance this is a contradiction but it hides a simple
logic: when times are difficult, lingerie offers one of the easiest short-cuts
to restore the essentials: selfesteem, individuality, sense of pleasure.”
“There are numerous signs that this is working once again.
In Europe last year, the number of pregnancies increased significantly, an
expression not only of sexuality and seduction, but also of peoples’ desire to
determine their own destiny. In Asia, lingerie and chocolate, two prime sources
of pleasure, are bestsellers. And what might be called the ‘striptease spirit’,
as personified by the uninhibited fantasy of Dita Von Teese’, is rejuvenating
the cabarets and music halls.”
“In a completely different direction, renewed interest in
the home and family pleasures is now sparking a new wave of loungewear’. To sum
up: emotion and especially sensual seduction are more than ever blue-chip
stocks to be followed. It can never be said too often: when everything is
expensive, the small pleasures do not have a price.”
Download Interfiliere Trends Winter 2011-12
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