10 June 2010, Geneva – Invista has announced it will be unveiling
a platform for a new generation of shapewear at this year’s Paris Mode City.
‘The Science of Shaping’ will be displayed at the Invista stand
showcasing several leading innovations in both Intimate Apparel and Swimwear. According
to Invista, the innovation, entitled Lycra fibre beauty fabric, has been
engineered to meet demanding standards and is set to create new solutions for
shapewear that will satisfy the expectations of this fast-changing category.
Based on a scientific understanding of the technology of shapewear, the new addition
to the Invista portfolio is set to raise new performance parameters within the
industry, the company says.
Nicolas Banyols, Global Marketing Director, Innerwear, Invista
Apparel comments:
“We conducted a global consumer study that confirmed that
nearly all women (93%) show interest in the shaping attribute when purchasing
intimate apparel so we are confident that we have created an offering that will
appeal to brands and retailers whilst delivering what their customers really
want. We are very excited about introducing this secret asset to shapewear
which offers sculpting, smoothing, comfort, style and quality to fabrics which
are all invaluable components that bring confidence and happiness to the end
wearer.”
At the Invista stand at the Mode City show, the entire 150m²
stand will be dedicated to the company’s latest innovation. Invista says it continues
to lead the fashion industry by regularly updating its innovation portfolio
bringing added value to customers throughout the apparel value chain.
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