6 July 2010, Florence
Design Watching
Design Watching will be the theme of this summer edition of
Pitti Filati: the world of fashion will be making a curious – and indiscreet –
foray into the world of design through the ideas and visual-acoustic-verbal
notes gathered by a platoon of “design watchers”, the spearhead of Pitti People,
the international community of the Pitti Uomo buyers, journalists and opinion
leaders. They will choose, between tradition and contemporaneity, their
preferred design object and will be coordinated by Cristina Morozzi.
The
settings, designed by Patricia Urquiola will create an ideal continuity between
the outdoor and indoor areas of the fair, and will offer a new concept for the
lounge areas and special refreshment-food points. It’s just one more and new
proof of a clear calling and the across-the-board nature of Pitti Immagine
events that are the ideal venue for launching new projects and presenting
special previews in the most important areas of contemporary fashion, lifestyle
and design.
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Spazio Ricerca – Move
Evolution is the key to the structure and layout of the Spazio
Ricerca and the Fashion at Work area (Lower Floor, Central Pavilion) the increasingly
powerful “center of gravity” for everything that is related to creativity. MOVE
is the title of this edition’s Spazio Ricerca staged by fashion designer Angelo
Figus and knitwear expert Nicola Miller who, in the settings designed by
Alessandro Moradei, will present the new trends for Fall-Winter 2011/2012.
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Download exhibitor’s list
Download fairs map
Download events calendar