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Pitti Immagine Filati 67

6 July 2010, Florence

Design Watching

Design Watching will be the theme of this summer edition of Pitti Filati: the world of fashion will be making a curious – and indiscreet – foray into the world of design through the ideas and visual-acoustic-verbal notes gathered by a platoon of “design watchers”, the spearhead of Pitti People, the international community of the Pitti Uomo buyers, journalists and opinion leaders. They will choose, between tradition and contemporaneity, their preferred design object and will be coordinated by Cristina Morozzi.

The settings, designed by Patricia Urquiola will create an ideal continuity between the outdoor and indoor areas of the fair, and will offer a new concept for the lounge areas and special refreshment-food points. It’s just one more and new proof of a clear calling and the across-the-board nature of Pitti Immagine events that are the ideal venue for launching new projects and presenting special previews in the most important areas of contemporary fashion, lifestyle and design.

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Spazio Ricerca – Move

Evolution is the key to the structure and layout of the Spazio Ricerca and the Fashion at Work area (Lower Floor, Central Pavilion) the increasingly powerful “center of gravity” for everything that is related to creativity. MOVE is the title of this edition’s Spazio Ricerca staged by fashion designer Angelo Figus and knitwear expert Nicola Miller who, in the settings designed by Alessandro Moradei, will present the new trends for Fall-Winter 2011/2012.

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