19 November 2008, Sydney and Paris - Australian Wool
Innovation (AWI) today announced it had engaged world renowned style and
innovation agency PeclersParis to provide colour and design trend direction for
the Woolmark.
Peclers' team of fashion experts and trend forecasters this
week will start work with Woolmark licensees to prepare a colour palette with
yarn and fabric design direction for the 2010-11 Autumn/Winter retail season.
The Woolmark Trend Service by PeclersParis will provide
wool-specific fashion guidance for AWI’s seasonal workshops in the lead up to
the Autumn/Winter 2010-11 yarn and fabric events.
AWI CEO Craig Welsh said: “This new partnership with Peclers
is a key element of our global demand-building strategy for Australian Merino
fibre. It’s a major creative R&D project for the wool supply chain and
another of AWI’s marketing support offers to our business partners.”
“Peclers was the standout choice, not only for its fashion
direction talent but also for its unrivalled international reputation among
retail decision makers and its proven ability to involve spinners, weavers,
knitters and clothiers in the process.”
PeclersParis president and CEO Eric Duchamp said: “Peclers
is delighted to work with such a prestigious label as Woolmark. We will
dedicate our best worldwide trend forecasting and creative capabilities to
inspire AWI’s business partners to develop the most successful business ideas.”
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