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Industry Talk

Avery Dennison RBIS and Ningbo Shenzhou Knitting join forces

This partnership, a first of its kind in apparel manufacturing, will facilitate heat transfer innovations in order to better serve leading brands.

27th August 2014

Knitting Industry
 |  Ningbo

Knitted Outerwear, Sports/​Activewear, Swimwear/​Beachwear

Avery Dennison Retail Branding and Information Solutions (RBIS), a leader in apparel industry branding, labelling, packaging, embellishments and RFID solutions, and Ningbo Shenzhou Knitting (Shenzhou), the largest vertically integrated knitwear manufacturer in China, have announced a joint venture.

This partnership, a first of its kind in apparel manufacturing, will facilitate heat transfer innovations in order to better serve leading global brands.

The joint venture will be located at the Shenzhou manufacturing campus and serve as Shenzhou’s preferred supplier for garment embellishments and labels.

Embellishments

Embellishments such as heat transfers are particularly important to performance wear companies, who expect increased design flexibility and consumer comfort without compromising garment function.

The Avery Dennison RBIS - Shenzhou joint venture aims to provide customers with decorative transfers, printed and woven labels, graphic tags and tickets, and sustainable packaging that enhance product presentation and in turn, can help to increase the consumer’s intent to purchase.

Innovation capabilities

“We are honoured to partner with Shenzhou in this venture,” said Shawn Neville, President of Avery Dennison RBIS. “Our goal is to collectively accelerate our heat transfer embellishment innovation capabilities and overall speed to market to better serve leading global brands together.”

The joint venture will be located at the Shenzhou manufacturing campus and serve as Shenzhou’s preferred supplier for garment embellishments and labels. © Avery Dennison RBIS

“This partnership is very exciting for Ningbo Shenzhou Knitting,” said Mr. HuangGuan Lin, Executive Director and General Manager of Ningbo Shenzhou Knitting. “With this partnership, we are able to join together the collective expertise of two innovators in the industry.”

Avery Dennison RBIS

Avery Dennison RBIS, a leader in integrated identification solutions serving the global marketplace, is a $1.6 billion division of Avery Dennison.

The company provides sustainable solutions to elevate brands and accelerate performance throughout the global retail supply chain. Its industry leading portfolio includes proprietary labelling, packaging, inventory management/loss prevention, price management, brand protection, and RFID.

 A comprehensive hardware offering includes tabletop and mobile printers, industrial print and apply machinery, handheld labellers and fastening solutions and the respective consumables. Based in Westborough, MA, Avery Dennison RBIS has operations at 115 locations, in 50 countries, across 6 continents.

www.rbis.averydennison.com

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