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24th January 2017, Wichita, KS

Lycra returns to MODA as headline sponsor

The Lycra fibre brand will return to MODA, the leading UK show for lingerie and swimwear, as the headline sponsor for the upcoming edition, which will take place from 19-21 February, and will showcase new trend innovations for 2018.

Ensuring the Lycra brand is seen as an industry leader in the lingerie and swimwear segments, Lycra will showcase a collection of bodywear, created to demonstrate the brand’s expertise and variety of technologies.

The MODA show will host Invista’s 2018 must-have trend capsule collection. © Invista/Lycra

“Taking centre-stage for product innovations, the Lycra fibre brand keeps ahead of new product developments and boasts a broad range of fibres and fabric concepts including Lycra fibre, Lycra Beauty and Coolmax fabric technology,” the company explains.

Invista’s 2018 trend capsule collection

With Invista Fashion Directions becoming a recognised source of inspiration, creating value for brands and retailers alike, the MODA show will host Invista’s 2018 must-have trend capsule collection.

The collection will feature seven trends and technologies aiming to revolutionise women’s wardrobes, with one of these trends highlighting the growing athleisure trend, engaging with the motto I Am Every Woman.

“Invista presents a great variety of trends for intimate apparel and swimwear and the addition of the athleisure platform reflects the exciting opportunities for intimates and bodywear brands to expand their business. We are looking forward to presenting the new trends at MODA next month with some of our most advanced technologies to date,” commented Claire O’Neill, Intimate Apparel & Swimwear Marketing Segment Manager at Invista.

Lingerie trends

According to the company, athleisure makes a statement with the Optimised Self trend, reflecting those that work hard to maintain their body balance. Fabrics are enhanced by compressing muscles and optimising performance with the use of Lycra Power technology. Combined with FreshFX technology by Lycra, this fibre innovation is also said to deliver freshness in wear.

Lingerie can be seen as a perfect understated and luxurious base layer with Flawless Me, which focus is on mindfulness, peace and tranquillity. Lycra Beauty Cooling is designed to offer sculptural shaping with comfort and freshness, and a palette of pale shades is used to match the softness and subtleness of this trend.

Projected into the now via the use of modern materials, the Most Feminine Me trend uses Xtra Fine technology by Lycra allowing for a “barely there” smooth-fitting fabric, and the intimate wardrobe will embrace The Rebel in Me trend, with a rebellious and wild nod to fashion. Shaping technology by Lycra provides structure, and fabrics are bright; mixing romance, modernity, leather and lace, while Lycra Black technology brings deeper, darker and more radical shades.

Swimwear trends

Swimwear glorifies strong and athletic-looking shapes with Lycra Shaping technology as a key fibre innovation for the My Wild Side trend. Textiles are lightweight and draping with animal skin and tribal prints with camouflage glamour.

While Shaping technology guarantees the curvaceous look, Lycra Xtra Life fibre, which is said to help extend the swimsuits’ lifespan, is also used in Better Me and Playful Self swimwear trends. Fabrics are bold and plain, with geometric patterns, keeping fabrics looking new for longer with the use of Lycraxtra Life fibre and Lycra Black technology.

www.invista.com

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