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26th September 2017, Cannes

MarediModa explores latest trends

MarediModa, a leading international trade fair dedicated to underwear and beachwear textiles, will take place from 7-9 November at the Palais Des Festivals Cannes. In collaboration with David Shah, a popular trend forecaster, and Stijlinstituut Amsterdam studio, the show has released the trends for the Summer 2019 season for swimwear, intimate apparel, athleisure fabrics and accessories.

Ad hoc (Swimwear)

An ad hoc, dynamic design process gives the freedom to pick, mix, colour and layer. Modular outfits combine and connect in new ways to morph from swimwear to sportswear. Fabrics are selected to provoke creativity and industrial ambition in design. These include compact, functional swim and sports fabrics, plains or with surface, or knit-in designs – grids, meshes and heather effects. Lightweight fabrics allow layering and foam sculpts.

Ad hoc (Swimwear). © MarediModa

Patterns include retro construction toys, computer graphic patterns, laser cut holes, printed meshes and rhythmic graphic patterns and jacquard weaves. The most prominent colours here are Meccano shades – to colour block with sturdy darks and hazy pastels. Styles are bold, sporty and graphic. Modular pieces layer and combine. Functionality is accentuated as zips, tapes and trims make flexibility a feature.

Next Nature (Swimwear)

This next swimwear trend represents a comprehensive approach, considerate of the full process from ethical sourcing, integrity of design, production methods and disposal after use. Manmade, inspired by nature, smart fabrics mimic nature’s sophisticated aesthetics and intelligence. Surfaces are smooth skin, fur or carapace. Rough weaves of strips and tapes, or rips and mending combine with surface effects of floating threads and fringes.

Next Nature (Swimwear). © MarediModa

The forest inspires patterns with tonal palm leaves and feathers. Natural irregularities are mimicked using digital language to create magic marls and natural stone effects. Contemporary camouflage blends nature with the urban landscape. Deep natural shades combine urban and natural environments.

Artful (Swimwear)

Traditional folk craft skills can be re-interpreted or blended with high-tech computer graphics. Cotton-touch fabrics contrast with skin-touch materials. Basic charmeuses sit alongside crochets, plissé, piqués and honeycomb effects. Fabrics are either plain or printed to add more depth to motives. Patterns are wildly innovative, colourful, fun and bold. These designs copy, combine, create and celebrate experimental forms of creative production, they re-use and repurpose waste art, fashion and trash.

Artful (Swimwear). © MarediModa

Patterns are superimposed mixing regions and eras. Small retro-inspired graphics mix with free-spirited Memphis inspired patterns. African patterns mix with cut and pasted stripes. Bold panels and blow-ups of sceneries hint at Pop art and expressive emoticons bring things right up to now. Colours are fresh, bright hues for bold plains or clashing contrasts. Bright colours are used to collage and create happy harmonies.

Into the cloud (Swimwear)

Today’s fabrics reach for the clouds with futuristic prints and fibre performance stories. Experimentation in intelligent, multi-disciplinary design and manufacturing leads to hyper-dynamic plissés, responsive and sensory materials, fabrics that protect you from paparazzi and warn you of air-born hazards. Smooth plains or micro-raised textures carry futuristic print designs.

Into the cloud (Swimwear). © MarediModa

Colours are acid and glowing shades where gradient colouring and rasterised patterns add to the virtual and meditative appearance. Luminous brights are combined with hyper darks.

Active Reactive (Intimate Apparel)

This trend explores ultra-light support and maximum comfort in breathable fabrics that fit like a second skin or provide compression to improve performance. Performance enhancement comes from coatings, surface treatments and intelligent knits. Clothing creates a barrier against urban stress and can interact with the body.

Active Reactive (Intimate Apparel). © MarediModa

Graphic patterns, graduated or engineered effects aid function as well as look. Designs are minimalist: geometrics, grids, molecular patterns, and microscopic crystals influenced by computer mapping and graphs. Cuts and perforations enhance aesthetics and provide ventilation. A palette of contemplation, pure and neutral for energetic performance and active intimate looks. All shades of skin, silver and metal combine with cold blues and icy pinks.

Dress up (Intimate Apparel)

Used garments and waste materials from the fashion industry are recycled and even more valuable as a result. Fabrics take the lead, they are the story and they are intricately embellished, beaded, sequined, fringed, encrusted or ravishingly printed. Luxurious, yet, ironically, often reused or repurposed, they have a touch of couture. 3D embellishment can be translated in pattern and print.

Dress up (Intimate Apparel). © MarediModa

Patterns are patched, often in exotic combinations. Lace is everywhere. Florals, lace patterns and wallpaper ornamentation spice up glam silhouettes as well as sports gear. Colours are warm and rich in royal reds and blues that combine or vibrate against corals, gold, purples and deep burgundy reds.

www.maredimoda.com

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