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10th November 2017, Reno, NV

Aventura Clothing acquires knitwear brand Icelandic Design

Founded in the early 1980s by Gerdur Kristjansdottir, Icelandic Design creates well-constructed sweater knits for women. Family owned Aventura Clothing has announced the brand acquisition of Icelandic Design and its subsidiary brands, Wooly Bully and Newari Accessories. According to the company, the acquisition will allow Aventura to strengthen its presence in the women’s fashion category while continuing to carry on Icelandic Design’s legacy of handicraft knitwear for women.

“Adding Icelandic Design to our portfolio of active lifestyle clothing brands really balances out our year-round offerings for our female customers,” said Tom Williamson, VP of Sales and Marketing for Aventura. “We’ve always admired the passion and handicraft that goes into Icelandic Designs’ sweaters and are thrilled to continue that legacy for years to come.”

Founded in the early 1980s by Gerdur Kristjansdottir, Icelandic Design creates well-constructed sweater knits for women who enjoy fine fashion.

Aventura acquired the Icelandic Design brand and subsidiary brands in spring 2017, with the first shipment under new ownership in Fall ’17 just delivered. Icelandic Design will continue to have its own website and branding with a design team and sales management still based in Colorado, shipping will be handled at Aventura’s headquarters in Reno, NV, and the brand will be owned and operated by Sportif, LTD, parent company of Aventura Clothing.

Buyers will be able to view the new Fall ’18 collection at both the upcoming Winter Outdoor Retailer show in Denver, CO, and the WWIN show in Las Vegas, NV.

www.aventuraclothing.com

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