Nilit Bodyfashion & Activewear Trends - Fall-Winter 2011-2012
3rd December 2009, Migdal Haemek, Israel
Nylon 6.6 producer Nilit has launched its new trend concepts for bodywear and active-sportswear for Fall-Winter 2011-2012 which will be presented in its forthcoming Nilit Bodyfashion Trendbook.
“Faced with pressing environmental and social challenges in today’s world, a new creative energy is emerging from the global economic crisis. There is no time to waste when it comes to redefining products and reassessing the conventional framework in which we have been thinking. Crises may challenge us, but at the same time they open windows of opportunity for change. In these difficult times, what buttons can we press to achieve success? Remaining one step ahead is the goal and innovation is the key,” Nilit says.
“Let Nilit’s wide variety of state-of-the-art yarns become your dynamic partners in creativity and inspire you to meet the challenge to reinforce your product’s value by using an approach focused on innovation.”
“Nilit’s innovative power and commitment to quality sets the standard for nylon 6.6 performance yarns world-wide. Nilit’s unique combination of consistent customer orientation and leadership in innovation and technology is the corner-stone of its success.”
Eco-design, sensual luxury, colourful flexibility, dynamic versatility, wellbeing & comfort and enveloping protection are today’s mega-trends which inspire yarn technology and innovation. The Nilit Trendbook recommends the yarns needed to create the dynamic products which will lead the fashion trends for the coming season.
The Trendbook defines three Bodywear trends for Fall-Winter 2011-2012 and highlights the yarn innovations best suited to these trends:
Country Landscape (Eco Design)
A traditional rustic look conjures a landscape of limitless combinations of unusual mixes of colour and natural textures inspired by the English Countryside.
An essential challenge today is to respond to environmental concerns and the future of the planet by finding a way to fuse protection, well-being and ecology. To meet the global awareness of eco-friendly processes and create deep uniform colours, products are created using Nilit EcoCare recycled yarns.
All Dressed Up (Sensual Luxury)
The Couture spirit meets technology. Super-stretch second-skin fabrics in a sensual lingerie mood have a smooth silky hand that provides high lustre and a luxurious touch. The timeless elegance of satin and damask is created using Nilit Britex yarn.
Inside Out (Colourful Flexibility)
Cool and trendy bodywear worn with audacious street wear chic is a wild fusion of grunge aesthetics, funky graphic motifs and daring mixes of colours and textures.
Worn to be seen, high-energy bodywear is made for action and worn with irresistible spontaneity. Inventive and daring colour combinations created from Nilit Colorwise yarn go hand in hand with performance functions and flexibility.
The Nilit Trendbook defines three Active-Sportswear trends for Fall-Winter 2011-2012 with the accent on high-performance yarn innovation.
Get Fit (Dynamic Versatility)
For fitness, dance and gym wear, the focus is on trendy trans-seasonal products which enhance performance. Sophisticated ergonomic designs with engineered panels merge fashion with technology.
In the search for versatile multi-functional products, fabric textures must reinforce strength and resistance while combining comfort and breathability. Nilit Aquarius yarn ensures moisture management, which remains effective even after repeated washings.
Easy Wear (Wellbeing & Comfort)
Faced with today’s hyperactive and stressful lifestyle, the benefits of taking it easy are in the front line. The focus is on fabrics which boast softness, lightness and excellent shape retention. An authentic natural handle and mélange effect are created from Nilit Arafelle yarn.
Pro Protection (Enveloping Protection)
For high-impact activity, the watchwords are protection and resistance provided by garments that envelope and defend the body with materials which brave the elements.
Skillfully engineered sports garments must be highly protective yet guarantee freedom of movement. Nilit high performance yarns make it possible to create fabrics which provide extreme resistance and optimal support. Nilit Bodyfesh yarn provides anti-bacterial protection.
Author: Billy Hunter