In preparation for the next year’s European fabrics shows, Italian warp knitted fabrics producer Eurojersey has launched its Sensitive Fabrics Beachwear Trends 2014. The collection includes the company’s highly developed digital prints and here it talks us through the collection.
“On an imaginary voyage between East and West, inspiration abounds in the enchanting scenes found in epic maritime stories, which depict coastlines, harbours and shores. In these places, the traces of history are intertwined with culture and tradition, and are brought back to life in an abstract yet visible universe made up of beguiling exotic shores.
The Eurojersey design department has developed its range of Sensitive Fabrics for the 2014 Beach collections by looking carefully at the Sensitive Classic fabric, and identifying styles that evoke experiences and the allure of different styles from around the world. The new collection features exclusive interpretations which respond to a multitude of different requirements in terms of style and design.
The out-and-out stars of the collection are Eurojersey’s highly-developed print techniques, which help to create high-resolution reproductions characterised by outstanding colours and quality. EcoPrint produces tone-on-tone or contrast effects, and the technique has significant benefits in terms of the look of the finished print, as well as being cost-efficient and eco-friendly.
A new technique in the 2014 collection is the use of overprint lacquer , which allows optimal penetration of the coloured pigment into the fabric on a coloured background. This results in a clean, precise graphic. The innovative high-definition digital print system, developed exclusively by Eurojersey, means that all kinds of personalised prints can be reproduced onto fabrics. The prints stand out for their optimal performance in terms of colour penetration and pattern resolution.
The collection features four moods, which are eclectic and versatile. These creative universes, capable of beguiling the emotions, capture a selection of distinctive elements, such as traditional symbols or sketches rooted in folklore traditions, found on the coastlines of Normandy, in the port city-states that flourished in medieval Italy or on the faraway shores of Japan. The aim is to discover the origins of these places, the ideas behind their creations and the authentic flavours of lands that are both captivating and inspirational.
Oriental ceramics serve as the backdrop to the Floral fabrics, which take their inspiration from Japan and its meditations and ceremonies, which are still very popular today. Flowers feature heavily, depicted through precise engravings. These snapshots of fragrant bouquets are set against a backdrop of deep, soothing, marine tones, ranging from intense shades of blue to dazzling hues of electric blue and green to contrasting reds, whites and creams. The floral fabrics have been designed especially for clothing to be worn in natural locations, such as the beach or out in open waters, in summertime.
This mood takes its inspiration from the decorative flooring and ceramics emblematic of the splendid port city-states of medieval Italy, where precious goods that were impossible to find elsewhere would arrive, along with new artistic ideas and multi-ethnic images. The modular tiled effect evokes the houses and scenes of the port cities of that time, using delicate, elegant patterns and New Geometrical Shapes that contrast with the various different backgrounds. For example, works of embroidery are exact, meticulous, sharp, neat and painstakingly calibrated. The fabrics have been designed especially for elegant, refined clothing, such as garments for evening-wear and black-tie events.
The beauty and charms of the coastlines of northern France are brought to life in the Stylised Floral fabrics, which make use of images from the traditions, customs and local colours of the original Celtic settlers, and the subsequent Norman and Roman civilisations. Floral and green sketches, which were once used in old embroidery and refined decoration, are reinterpreted in these patterns, which are simple, concise and linear. The fabrics are designed especially for the tranquil, relaxed interiors found in spas, treatment centres and beauty salons – veritable style resorts, where elegant beachwear is a must.
Paradise lost is the dream evoked by these strong, intense patterns, which reproduce oversized animal prints, such as primitive hides, wild skins and natural barks that are full of life due with dazzling, bright colours. These fabrics take you on a journey of discovery in search of far-off, elusive places, in an Exotic style that is sought after in the world’s most exclusive beach resorts. The watchword for the patterns is glamour, making the fabrics ideal for clothing that gets the wearer noticed - clothing that is original, stylish, bold and never predictable.”
Author: Billy Hunter