Several events have been scheduled all over the national territory to spotlight the fair throughout the year, including the special training courses dedicated to in-store events, organizers report. The new, stronger and more stylish logo, Pay off the Underbeach will become the umbrella brand supporting the several initiatives addressed to end consumers and aimed at promoting premium quality collections.

“Next edition is going to be featured by big news which we have been working on over the last few months and which, once for all, is going to confirm the new fair strength acting as a very incubator of innovation and advanced services for both visitors and end consumers,” commented Alessandro Legnaioli, Fair President.

“This is the reason why we believe that a cutting-edge concept of trade fair, which keeps open throughout the year thanks to both the Digital format and the scheduled events, is going to pay back and act as a revolutionary concept within the framework of the domestic fair system. Our aim consists in educating the end consumer to identify the quality product by fully involving retailers as well”.

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