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11-13 February 2018, London

Pure London

Pure London is a collective of buyers, influencers, retail and trend experts, dynamic brands and media curators. © Pure London  Pure London is a collective of buyers, influencers, retail and trend experts, dynamic brands and media curators from over 64 countries. Gathering twice a year in London, it is the UK’s definitive fashion tradeshow for premium, fashion-forward, trendsetting brands and designers from around the world.

The next edition of Pure London will take place from 11-13 February at London Olympia, London, welcoming over 800 brands across womenswear, menswear, young fashion, athleisure, footwear and accessories.

Pure London has also announced the launch of a new sourcing event, Pure Origin. Aimed at uniting global suppliers, buyers and brands in London’s busiest fashion trade hub, Pure Origin will bring together all aspects of fashion sourcing and manufacturing under one roof. Held in the heart of London alongside Pure London and Pure Man, Pure Origin is the gateway for international manufacturers to break into the UK market, meet with thousands of visitors from the fashion retail ecosystem and be a part of a market whose growth rate is leading across Europe.

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