The company unveils its premier collection at the Project Show in Las Vegas that takes place from 18-20 August. The collection will debut internationally in seven countries including the US, France, Canada, the United Kingdom, Ireland, Germany and Austria.

“We are very excited to launch this premier collection, which infuses fabric innovation into the sporting spirit, inventiveness and French savior-faire inherent to the LACOSTE brand,” said Isaac Dabah, CEO of Delta Galil. “We are very proud to partner with such an iconic brand and are pleased by the strong initial feedback, as this represents an important step for Delta Galil in our ongoing strategy to expand our global business, build our licensed portfolio and broaden our international presence.”

Elegance and comfort

Designed to combine elegance and comfort with quality and innovation, the full collection of LACOSTE Men’s Underwear and Lounge includes the legendary Pique L.12.12 Boxer Brief & Trunk, Colours, and Motion for the sport of living.

With key customers including Nordstrom, Bloomingdale’s, and Macy’s, the collection will be picked up internationally by House of Fraser in the United Kingdom, Kaufhof in Germany, and Galeries Lafayette in France.

The collection will also launch in all sixty LACOSTE Boutiques in the US, all fourteen in Canada, all UK/Ireland Boutiques, plus ten locations in France and eight in Germany. The distribution focus will also include the best men's specialty stores including green grass shops and top tennis clubs.

Delta Galil Industries

The collection is part of Delta Galil’s five-year global licensing agreement with LACOSTE, as announced in October 2013. As part of the agreement, Delta Galil is responsible for the design, production and distribution of LACOSTE’s Men’s Underwear collections worldwide.

Since its inception in 1975, Delta Galil Industries has continually strived to create products that follow a body-before-fabric philosophy, placing equal emphasis on comfort, aesthetics and quality.

The company develops innovative seamless apparel including bras, shapewear and socks; intimate apparel for women; extensive lines of underwear for men; babywear, activewear, sleepwear, and leisurewear.

LACOSTE

Built on its genuine sporting roots, LACOSTE brand offers a unique and original universe through a wide range of products for men, women and children.

The LACOSTE brand has achieved a wholesale turnover of 1.8 billion Euros in 2012 in retailer sales. In the 114 countries where the brand is present, two LACOSTE products are sold through LACOSTE boutiques, corners in department stores and a selective distribution network.

www.lacoste.com

www.deltagalil.com