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27th September 2017, Lenzing

New standard in eco-responsible viscose

Lenzing EcoVero branded viscose fibres from Lenzing, with its state-of-the-art identification technology, supports eco-responsible fashion retailers and brands to become more transparent, especially with sustainability-minded consumers. Well known retailers are now teaming up with Lenzing to advance their sustainability strategies with traceable Lenzing EcoVero fibres.

“Society’s environmental awareness has been growing steadily over the last decade, especially in the fashion and textile industry. Consumers today expect responsible retailers and brands to know their supply chains and to be able to trace product origins. To meet these increasing consumer demands, the industry is anxiously looking for more sustainable and transparent supply chain solutions,” the company explains.

Lenzing EcoVero. © Lenzing/E.Grebe

With Lenzing EcoVero fibres, Lenzing launches environmentally friendly and traceable viscose fibres. A special manufacturing system is designed to enable Lenzing to identify Lenzing EcoVero fibres in the final product, long after the textile processing and conversion steps have been completed. This ability to easily verify the original fibres means that retailers and brands can be sure that they are indeed incorporating Lenzing’s eco-responsible viscose fibres, and not just any generic viscose.

New benchmark in viscose fibres

Lenzing enforces strict environmental standards during viscose production and has invested millions over the years to achieve eco-responsible production processes. Lenzing’s viscose production sites, where Lenzing EcoVero fibres are made, comply with the stringent guidelines of the EU Ecolabel, a world-leading environmental manufacturing standard.

Lenzing Press Conference, from left to right: Amit Gautam, VP Global BM Textiles, Lenzing AG; Anna Appelqvist, Brand Director, Gina Tricot AB; Sonja Zak, Head of Product Management BM Textiles, Lenzing AG; Robert van de Kerkhof, CCO, Lenzing AG. © Lenzing

Lenzing is also very transparent regarding raw material sourcing practices. Lenzing EcoVero fibres are made from wood. The wood comes from sustainable forestry plantations that are independently certified by industry-leading associations. Lenzing has a comprehensive wood sourcing policy that goes above and beyond the call of duty to ensure that the most sustainable wood sources are used for viscose production.

Teaming up with Lenzing

For Gina Tricot, a Scandinavian retailer, Lenzing EcoVero fibres are the solution for viscose fibres. “With the viscose fibre EcoVero from Lenzing, we can offer our customers an eco-friendly solution for the viscose segment. We appreciate the high standard in Lenzing’s eco-friendly fibre production. Also, supply chain transparency is getting to be for us more and more important as customers want to know which kind of material is used for their garments. With the new identification technology from Lenzing, which is used in EcoVero fibres, we have full supply chain transparency. Our consumers can be sure that they are buying eco-responsible viscose garments,” said Brand Director Anna Appelqvist.

Gina Tricot with Lenzing EcoVero fibers. © Gina Tricot

Another retailer from Sweden, Lindex, considers taking Lenzing EcoVero fibres into its collection. “We support Lenzing in their efforts of transitioning towards more sustainable viscose production. EcoVero fibres show concern for the origin of raw material as well as having a reduced environmental impact in the production process. We hope that this initiative will drive the development towards producing more sustainable viscose in the industry,” explained Production Sustainability Manager Anna-Karin Dahlberg.

www.lenzing-fibres.com

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