Italian hosiery, underwear and beachwear brand Calzedonia, is strengthening its presence in Germany with the acquisition of 400 square metres of office space at Neuer Zollhof 3, in Düsseldorf's harbour district for its German HQ.
Neuer Zollhof is part of the iconic Gehry building complex by architect Frank Owen Gehry, which was completed in 1999. The eye-catching internationally acclaimed development consists of three similar but unique buildings which all sit at different heights and angles.
In March this year the Italian fashion retailer let two new stores in Essen for its Calzedonia (hosiery and beachwear) and Tezenis (underwear, beachwear and hosiery) labels. The Intimissimi (underwear) and Falconeri (knitwear) labels are also part of the Calzedonia Group and the company now has eight stores across Germany.
Calzedonia sales strategies have been very successful in the market with a reliable worldwide sales franchising network, based on stores with a fresh and attractive image, able to meet the needs of a wide range of consumers.
Calzedonia was founded in 1986 close to Verona, in Vallese di Oppeano, with the aim of creating a new way of selling hosiery and beachwear for women, men and children, through a franchising sales network.
Little more than twenty years later, the Calzedonia network now boasts more than 1470 shops throughout the world in Italy, Austria, Cyprus, Croatia, Czech Republic, Greece, Hungary, Mexico, Poland, Portugal, Russian Federation, Serbia, Slovenia, Spain, Turkey, France, Macedonia, Montenegro, UK, Slovak Republic, Romania, Germany and Belgium.
“The success of Calzedonia is the result of a number of factors: the huge range of products, the particular attention paid to fashion, the unbeatable quality-price ratio. These are some of the features that have enabled Calzedonia to satisfy even its most demanding customers,” the company says on its website.
The Calzedonia Group has approximately 20,000 employees worldwide, around 2000 of whom are based in Italy.
Author: Billy Hunter