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Immagine Italia & Co by Mare D’Amare

The fair that is going to host more than 200 European 2015 summer collections will take place from 26-28 July 2014 in Florence.

29th May 2014

Knitting Industry
 | 

Intimate Apparel, Swimwear/​Beachwear, Knitted Accessories, Collections, Colours/​Trends

The fair that is going to host more than 200 European 2015 summer collections will take place from 26-28 July 2014 in Florence.

The 7th edition of Mare D’Amare beachwear and accessories show is going to reinvent itself and change into Immagine Italia & Co. by Mare D’Amare. The idea is based on a revolutionary and ambitious internationalisation project and stems from the collaboration with the underwear and lingerie trade fair, which is also usually held in February in Fortezza da Basso.

The image of a group is therefore more and more suggested and embodied by a single qualified platform that will act as a competent contact point for beachwear and lingerie companies as well as a promoter and collector of initiatives in both the domestic and the international market – a kind of embassy that will represent new forms of communication in Italy and will allow the implementation of cutting-edge promotion and consolidation projects in the most attractive foreign markets.

Among the most interesting news of next edition is the development and strengthening of the Digital platform, the virtual spin-off of the fair that is expected to allow a comfortable access to the fair from both your personal computer and smartphone.

This year more helpful information will be available for those who will register to the website and will apply to the digital version. This will allow visitors to preview the collections. The official application will also allow walking virtually along the fair halls while also watching the fashion shows live streaming.

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