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Fibres/​Yarns

Woolmark mixes wool trends and technology at SPINEXPO Shanghai

Visit The Woolmark Company at Stand C04 for all your wool inspiration along with the opportunity to attend an exclusive seminar devoted to wool.

30th September 2016

Knitting Industry
 |  Shanghai

Sports/​Activewear, Technical Textiles

The Woolmark Company returns to SPINEXPO Shanghai, August 30 to September 1, showcasing the latest trends in Merino wool yarns and treating visitors to a unique view of the origins of Australian wool. Visit The Woolmark Company at Stand C04 for all your wool inspiration along with the opportunity to attend an exclusive seminar devoted to wool.

Complementing The Wool Lab Sport will be the traditional apparel version of The Wool Lab, dedicated to the upcoming Autumn/Winter 2017/18 season. The latest edition of The Wool Lab dedicates 3 out 7 themes to a style that is suitable for both womenswear and menswear, highlighting the continuation in the rise of androgynous dressing. For the first time The Wool Lab dedicates a theme to homeware products and interior textiles, as wool fabrics continue to become increasingly popular outside of traditional men's tailoring.

A seminar focusing on The Wool Lab will also be held. Visitors are invited to attend the August 31 seminar in Conference Room 12 from 2pm to 2pm.

Visitors to The Woolmark Company’s stand will also be treated to a unique trip to Australia, thanks to virtual reality headsets, transporting them to a wool-growing property to discover more about Merino wool and its natural environment.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 24,000 woolgrowers that invests in research, development and marketing along the worldwide supply chain for Australian wool.

To make an appointment with The Woolmark Company at SPINEXPO Shanghai, please contact [email protected] or phone +86 21 5208 0306.

www.woolmark.com

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