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6th November 2014, Shanghai

Interfiliere Shanghai celebrates 10th anniversary

The three Intimate Extravaganza fashion showcases on 20 October were a success. © Interfiliere Shanghai / Shanghai Mode  / Shanghai Mode LingerieInterfiliere Shanghai & Shanghai Mode Lingerie exhibitions celebrated the 10th anniversary last month, welcoming 300 exhibitors from 20 countries in Shanghai.

The top visiting countries outside Mainland China were Hong Kong, Taiwan, Japan, South Korea, United States, Thailand, France, Sri Lanka, Russia, United Kingdom, India, Brazil, Italy, Australia, Indonesia and Colombia.

Interfeel’ Awards

For the first time during Interfiliere Shanghai, the Interfeel’ Awards were organised, with five companies awarded for their uniqueness, expertise and knowhow.

The award in the category Fashion was given to Chief You Corporation for the latest fashionable and trendy embroidery lace collection. In the category Technic, the award went to Hokuriku S.T.R Group. Nanjing Reyping Textile received the award for best Drawing for its latest collection.

The International award went to Tex Tile Enterprise, with its offer of vibrant and plain colours and its fabrics’ functionalities. And the fifth Coup De Coeur award went to Noyon, for its great adaptability to the international market.

International participants

Some European countries showed a positive movement following a couple of years of regress due to the market situation in Europe. This year the show received more visitors from France, Spain and The Netherlands.

The importance of South America has been a focus for many manufacturers and brands. This is also visible in the visitor figures with a raise of 11%. The countries represented were Brazil, Colombia, Mexico, Argentina, Honduras and Peru.

For the first time during Interfiliere Shanghai, the Interfeel’ Awards were organised. © Interfiliere Shanghai / Shanghai Mode  / Shanghai Mode Lingerie

Certain geographical regions and countries such as Hong Kong, Thailand and Russia saw a decrease due to political tensions but in the overall there is a positive trend. The largest part of the visitors were coming from Mainland China, representing 76% of the total visitors.

Trend forum

The trend forum Movements focused on the intimates sector showcasing the latest fabrics and materials of the exhibitors. The trend forum showcased the Spring/Summer 2016 key trends.

The House Of Love project created by the talented lingerie designer Ying Fei Wang decorated the trend forum. The miniature rooms of a house illustrated the motivations and emotions of modern, young Chinese women. The themes were Pretty in my kitchen, Welcome to my garden and Baby Room.

The new initiative of Concepts Paris called Beach-o-logy has brought a new forum to Interfilière Shanghai. © Interfiliere Shanghai / Shanghai Mode Lingerie

The new initiative of Concepts Paris called Beach-o-logy has brought a new forum to Interfilière Shanghai, focused exclusively on beach fabrics and materials.

Seminars and workshops

The shows brought a full schedule of trend seminars and industry business focused presentations from Concepts Paris, Carlin, Hyosung, Tengfei as well as the Hong Kong Intimate Apparel Industries’ Association.

This edition also featured the two training workshops; one was focused more on the trends whilst the other one focused more on teambuilding.

This edition featured the two training workshops. © Interfiliere Shanghai / Shanghai Mode Lingerie

The speakers, Edith Keller and Cecile Vivier, said the first edition was a great success with 27 participants from Australia, China, Hong Kong, India, Italy and United Kingdom. The feedback received was positive highlighting the efficiency of the training programmes.

Fashion shows

The three Intimate Extravaganza fashion showcases on 20 October were a success. The latest collection pieces of Lise Charmel, Chantelle, Ghiro, G-Gear, Classico Belleza, Yalanka, Yes Code, Toot, Livia Meldolesi and Madame Aime took centre stage within a colourful circus theme. Some exclusive vintage pieces from ‘Nuit de Satin’ were also showcased on the catwalk as the final.

The three Intimate Extravaganza fashion showcases on 20 October were a success. © Interfiliere Shanghai / Shanghai Mode Lingerie

The Lycra Moves Lingerie Treasures exhibition at the heart of Shanghai Mode Lingerie counted 60 unique vintage pieces of lingerie and corsetry giving the visitors the opportunity to learn more about the history.

www.interfiliere.com

www.shanghai-mode-lingerie.com

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