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24th September 2014, Hong Kong

Interstoff Asia Essential showcases latest fashion trends in Hong Kong

The Autumn edition of the Interstoff Asia Essential textile trade fair will open its doors from 25-27 September 2014 at the Hong Kong Convention & Exhibition Centre.

“The fair is more than just a trade event as it combines fabrics, fashion parades, the most cutting-edge technologies and seminars under one roof,” said Wendy Wen, Senior General Manager of Messe Frankfurt (HK).

Fashion parades

Held concurrently with the fair are two Fabrics to Fashion Walk fashion parades. Five renowned Hong Kong designers / brands will showcase their creative works at the Trend Forum, using fabrics sponsored by exhibitors.

Held concurrently with the fair are two Fabrics to Fashion Walk fashion parades. © Messe Frankfurt / Interstoff Asia Essential Autumn

The first parade will be held on day one afternoon and features Harrison Wong and Peter Lau, while Flux by Sandra Chau, Modement by Aries Sin and Yeung Yau will be featured in the second parade on day two.

Buyers can also gain design inspiration from the four signature Design and Trends seminar sessions, hosted by leading fashion forecasters from Italy, the US, Mainland China and Germany. The Designers’ Studio will also feature womenswear, menswear and childrenswear from 10 well-known designers from Mainland China for the first time. 

Promoting advanced technologies

The Research and Education Zone welcomes three partners this year, namely the Hong Kong Polytechnic University (PolyU), the Hong Kong Research Institute of Textiles and Apparel (HKRITA) and the Korea High Tech Textile Research Institute (KOTERI).

Among them, PolyU and HKRITA will focus on fibres that protect against radiation and high-tech functional fabrics such as self-cleaning textiles, intelligent impact protectors based on 3D auxetic fabrics, while KOTERI will display its eco-friendly dyeing processes.

For visitors who are keen to learn how to succeed in the luxury industry, they are encouraged to join a panel discussion focused on the challenges and opportunities of the retail and fashion industry in Mainland China and Hong Kong.

www.interstoff-asia.com

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