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28th November 2017, Colombo

Brandix signs JV agreement with Best Pacific

Sri Lanka’s leading exporter Brandix has announced plans to launch a joint venture with the synthetic materials manufacturer Best Pacific of Hong Kong to produce synthetic fabric and webbing in Sri Lanka with specific focus on warp knit synthetic fabric.

An agreement signed by the two companies in Colombo this week envisages the construction of a manufacturing facility in Pannala for the manufacture of synthetic fabric and webbing. The joint venture will be managed by Best Pacific, a leading one-stop solutions provider in the synthetics market.

The Best Pacific Group has established long-term and close collaboration with customers of leading brands. © Best Pacific Group/ Brandix

“This joint venture will propel Brandix’s drive towards delivering the most innovative and inspiring products to the consumer,” commented Brandix CEO Ashroff Omar.

The Best Pacific Group has established long-term and close collaboration with customers of leading brands, such as Marks & Spencer, Spanx, Triumph, Victoria’s Secret, Wacoal, Aimer, Chantelle, Embry Form, and Maniform. With its strong innovation and product development capabilities, the Group not only manufactures synthetic materials for these brands, but also jointly develops new materials and products.

“We aspire to broaden the company’s customer base by expanding into new segments and markets, enhancing the one-stop solutions, growing product portfolio and production capacity, and streamlining and standardising production process, as well as further strengthening our R&D capabilities,” says Best Pacific.

“Leveraging on our continuous commitment and strong growth momentum, we aim to enlarge our market share and reinforce our position as a leading global one-stop solutions provider of lingerie materials, as well as proactively capture the great potentials in sportswear and lace markets, to develop ourselves into a product-comprehensive and technology-innovative corporation.”

Sri Lanka’s Exporter of the Year, Brandix is the pioneer of the concept of “total solutions” in the local apparel industry and has been ranked the country’s most valuable export brand in Brand Finance’s ranking of Sri Lanka’s leading brands in 2015, 2016 and 2017.

www.brandix.com

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