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22nd January 2016, Sydney

Italian sportswear brand works with Woolmark to revitalise wool in activewear

Australian, an iconic Italian sportswear brand, in collaboration with The Woolmark Company, will unveil its pure Merino wool tennis collection during the ISPO trade fair for sportswear and outdoor that takes place in Munich, from 24-27 January.

Established in Milan in 1956, the company is the oldest sportswear brand in the Italian market. Australian is collaborating with The Woolmark Company to help revitalise wool in activewear, the company reports.

Australian collection

The collection is inspired by the traditions of tennis and is said to offer sportsmen a modern winning performance due to the many excellent qualities of the wool fibre, such as natural breathability, elasticity and odour resistance, according to the manufacturer.

The collection comprises polo shirts, T-shirts and shorts, inspired by the clean and classical silhouettes of the 1960s. © The Woolmark Company/Australian

The collection's fabric of choice is 140 pure Merino wool Jersey by Reda Active. The collection is 100% made in Italy, through an innovative technology that highlights wool's natural qualities, creating an innovative and performing product, which is said to be highly breathable, thermo-regulating and ideal for outdoor sports activity.

Australian's ATP team will be the first ever to wear the collection during The Internazionali BNL d'Italia tournament, to be held in Rome from May 4-15 2016. The collection comprises polo shirts, T-shirts and shorts, inspired by the clean and classical silhouettes of the 1960s.

The Woolmark Company

The Woolmark Company is the global leader in wool. Through its extensive network of relationships spanning the international textile and fashion industries, the company highlights Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 24,000 woolgrowers that invests in research, development and marketing along the worldwide supply chain for Australian wool.

www.woolmark.com

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