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30th November 2017, Reinach/New York, NY

Archroma partners with Fashion Institute of Technology

Archroma, a leader in colour and specialty chemicals, has announced that its Archroma Color Management service business has partnered with the Fashion Institute of Technology (FIT) and its Textile Development and Marketing Department to create the first Archroma Color Center.

The Archroma Color Center @FIT is a facility where FIT students can utilise leading-edge industry colour management tools for their design projects, gaining hands-on expertise that equips them for successful careers in the fashion and textiles industries.

The Archroma Color Center at the Fashion Institute of Technology (FIT), featuring the Color Atlas by Archroma. © Archroma

FIT students designed the space under the direction of Sean Cormier, an associate professor at the college’s Textile Development and Marketing programme. Key components for the room were donated by Archroma.

Archroma Color Center

The Archroma Color Center @FIT includes a large-scale colour reference that recreates the 4,320 hue Color Atlas by Archroma as a wall-hung, flip-through display. A complete six-set Color Atlas – featuring an easy-to-use system of detachable fabric swatches – has also been donated to the lab, which students use to select hues for their design projects.

Colors from the physical Color Atlas library are easily found using the cutting edge online Color Search tool. A set of colour design tools representing each shade in Color Atlas has also been donated for students to incorporate into their individual class presentations.

The Archroma Color Center at the Fashion Institute of Technology (FIT), featuring the Color Atlas by Archroma. © Archroma

“We’re giving the students a realistic environment to learn in,” said Brad McClanahan, Global Head of Service Businesses at Archroma. “These are the same tools that they will use in industry, assembling colour palettes for seasonal design presentations and production specifications. We want the next generation of industry professionals to have hands-on experience with the next generation of tools.”

Developing colour stories

Students use the Color Atlas as a guide in developing colour stories for various projects that are done in the FIT textile programme, including a colour pitching assignment where they must create two new colourways, one warm and one cool, for a chosen print. Students are also asked to use the library to research colours, then they dye sample fabrics and matching trim materials. The students also use the online colour matching system, visiting retail stores where they spot trends and capture colour info on their phones.

“It’s key that FIT students not only graduate with the theoretical knowledge about how our industry works, but that they are exposed to the most advanced design libraries, tools, software and equipment,” said Sean Cormier. “With Archroma’s generous donation of materials, our students are actually using and becoming familiar with a modern colour selection system that they will encounter when they walk into the marketplace after graduation.”

www.archroma.com

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