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19th November 2014, London

Luxury knitwear brand crowdfunds Mongolian Yak wool project

Fair trade luxury knitwear brand Tengri has launched a Crowdfunder campaign to raise funds for its ethical fashion projects in the UK and Mongolia. Hosted by the UK’s biggest rewards based crowdfunding platform, the campaign aims to connect communities and to raise the company’s profile.

A fairly recent phenomenon, crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

Mongolian Yak wool

London based Tengri works collectively with yak herders in Mongolia as a fairshare business – sourcing and purchasing 100% pure yak wool, which it says is as soft as cashmere and warmer than merino wool.

The luxurious yak wool is used to create bold knitwear pieces designed by Royal College of Art graduate and Knitting Industry blogger Carlo Volpi. © Tengri

The luxurious yak wool is then used to create bold knitwear pieces designed by Royal College of Art graduate and Knitting Industry blogger Carlo Volpi, and crafted by local hand-knitters and manufacturers in the town of Hawick in the Scottish Borders, which is known for its high quality knitwear manufacturing heritage.

Shortlisted for London & Paris Fashion Week 2015

The company has also been shortlisted to showcase its debut Warrior collection for the London and Paris Fashion Week 2015 Fashion Scout panel.

The collection has been developed in collaboration with Drapers Fashion Awards finalist Shoes By Bryan. © Tengri

“I’m thrilled that Tengri has been shortlisted by Fashion Scout to showcase our debut collection at the 2015 London and Paris Fashion Week. It’s been an amazing journey for Tengri,” commented Nancy Johnston, Tengri’s founder.

“From working directly with herders in Mongolia to source the wool, creating a fashion brand, designing and producing the collection in the UK – it’s an adventure.  It’s a great honour to represent a brand that stands for community spirit and collective action and I hope the support continues in our crowdfunding campaign.”

Tengri’s debut Warrior collection launched in September. © Tengri

Tengri’s debut Warrior collection launched in September, at a music and fashion event hosted by the fashion brand at London’s Truman Brewery.

The collection has been developed in collaboration with Drapers Fashion Awards finalist Shoes By Bryan, and includes women’s 3D printed shoes made from Mongolian yak leather.

Tengri

According to Nancy Johnston, Tengri is a fashion label that brings together design, fashion, ethics, business, environmental activism and individual consumer choice.

The idea behind Tengri was conceived by Nancy Johnston, a social entrepreneur, when she was travelling with friends and staying with herder families in Mongolia. Nancy became fascinated by the delicate and interwoven relationship between people, animals and the land, developing a deeper understanding and respect for the bond between the herder families' livelihoods, their yaks, and the Mongolian landscape.

 

 

This experience inspired Nancy to set up Tengri and back in London, with modest life savings and the support of an extended network of friends in fashion, design, community development, marketing, business and product development, Tengri was born.

London based Tengri works collectively with yak herders in Mongolia as a fairshare business. © Tengri

“We do more than fairtrade and social responsibility. Our business is about being fair and sharing our skills, time and effort freely with small and medium-sized enterprises in Mongolia. Life is not just about give and take; sometimes it is just about creating and giving... with a purpose,” says Nancy Johnston.

“Tengri is built on a commitment to craftsmanship, collective action and challenging the status quo. We are driven by long-term thinking about the ecology, economy, people and spirit of Mongolia. Respect for the delicate balance between human existence and nature is at the heart of our approach. Working with cooperatives of herders, as well as spinning, processing and knitting companies, we aim to help preserve the Mongolian landscape and support nomadic herders’ way of life.”

The idea behind Tengri was conceived by Nancy Johnston, a social entrepreneur, when she was travelling with friends and staying with herder families in Mongolia. © Tengri

This commitment applies to the way every Tengri product is made. The company’s ‘Handmade in Britain’ collection is created by expert knitters recruited specifically for their outstanding skills and experience.

Visit the Tengri Crowdfunder campaign

www.tengri.co.uk

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EDITOR'S VIEWPOINT

Editors ViewPoint
Great project Nancy and good luck with it. We love Carlo's knitwear designs :-)

Comments

  • Tengri 24th August 2015 18:54PM

    We source the fibres directly from nomadic herder families and use only the best spinners and weavers and textile technology to produce our products. The complete end to end supply chain is fully transparent, traceable and managed by Tengri. If you'd like to access fibres, yarns or fabrics, feel free to contact us at hello@tengri.co.uk.

  • Alchemy Detroit 30th June 2015 16:46PM

    We are looking to source ethical and fair trade fabric and love the Mongolian Yak yarns. Can you share contacts for the 100% pure yak wool sourcing? Thank you! info@alchemydetroit.com

  • Tengri Yakwear 19th November 2014 19:15PM

    Hi Vasco,

    Because we work direct with the herders, they rear other animals (sheep wool, cashmere) and we are also in touch with camel herders. We can certainly help with fancy luxury yarns.

  • Display Name 19th November 2014 16:07PM

    IF YOU HAVE EXPORTERS OF FANCY YARNS FOR HOSIERY, PLEASE GIVE ME MAILS OF SAME. THANKS IN ADVANCE. VASCO OLIVEIRA arribatex@sapo.pt

  • Tengri Yakwear 19th November 2014 15:53PM

    Thank you for your interest. All our jumpers are handmade, starting at £500. We also have a range of accessories and items starting from £50. Take a look at our crowdfund page and pledge to be the first to own a Tengri Yakwear garment. www.crowdfunder.co.uk/tengri

    Thanks!

  • bernd.katzer@gmx.net 19th November 2014 15:36PM

    Sende Your Yak IPullover Offer+Price

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