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22nd January 2013, New York

Première Vision & Indigo applauded by US fashion world

On January 15 and 16, Première Vision Preview New York and Indigo New York started the year off strong at their fourth combined trade show. A surge of creative energy filled the Metropolitan Pavilion and Altman Building as the world’s top mills and print design studios came together to showcase their innovative Spring/Summer 2014 collections.

This instalment of the show saw growth, with both increased attendance and a larger, more varied offer. Over the last three years, Première Vision Preview and Indigo New York have sought to expand and improve the combined show and their effort has paid off and attracted a record 237 exhibitors, including 13 accessories companies.

Show attendance is also on the rise, drawing buyers, designers and tastemakers from all States. Première Vision Preview counted 4,022 visits, a 5% increase over last year. Indigo New York boasted an increase of over 14% with 2,829 visits.

The show’s vibrant creativity, diverse offerings, increased size and current relevance is said to have impressed visitors who gave overwhelmingly positive feedback.

“The selection is much more varied and the mills are showing more of the newness this time,” remarked Pat Tunsky, Creative Director of Doneger Creative Services. “Every mill has something directional, such as sheers or crepes. The forum was so inspiring! It gave clear direction as to what’s going to be important for Spring Summer 2014. It’s the best show that I’ve seen here.”

“There’s a lot of great energy. It’s encouraging to see people coming back,” commented Joakim Udden, a designer at Li and Fung USA who also added, “This has been the best show in a long time.”

Carol Hoffman from the SGN Group said, “Première Vision Preview is a wonderful experience! It has always been fascinating to me, because there is such a wonderful creative process that I somehow doubt the end consumer could ever imagine.”

Visitors also attested to the value of Première Vision’s trend services for the Spring Summer 2014 season, which included Color Cards, the Indigo “Influences” wall, the fabric forum and trend seminars. These services provide indispensable help to when it comes to understanding trends and seeking direction.

Exhibitors expressed that they were largely satisfied with the show’s turnout. New York-based lace supplier Klauber Brothers noted that they met a “good assortment of brands, lingerie companies and people from out of town.”

As usual, the show was an opportunity to connect with regular clientele and meet new customers. Boncar, a packaging brand from Italy, had an excellent first show, meeting contacts from North America, South America and Europe.

Another first-time exhibitor, Leti, a print studio from Switzerland, was pleased to make new contacts. Leti expressed plans to return to Indigo New York. Back for their second Indigo show (and first Spring/Summer show), Brazilian print studio Caju Collective remarked, “We have a lot of flowers and tropical prints, and it was good to see how the market reacts to our products.”

Due to the success of the last several combined shows, Première Vision New York and Indigo New York will team up again in July for Autumn/Winter 1314. This will mark their first combined July show.

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