Pure London, with its reputation for contemporary brands and a strong business focus will launch Pure Shanghai from 20-22 October 2014, bringing a proven concept into China’s £98bn fashion market.

The need for individual style and the desire for western fashion, means that China will account for 30% of the global fashion market’s growth over the next five years.

Pure Shanghai will enable brands to build strategic relationships with influential buyers, shopping malls, agents and distributors, multi-brand department stores, and online retailers.

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