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20th June 2013, Reutlingen & New York

Stoll Trend Collection - 'Denim A Vision'

Leading German flat knitting machine manufacturer Stoll has released its new 'Denim, a Vision' Collection which takes the company and knitwear into a completely new product category. This article gives you access to the 48 page beautifully photographed complete collection and video of the photographic shooting of the collection.

The collection is introduced as follows:

“Löb "Levi“Strauss, inventor of jeans, was born on February 26, 1829, in the Franconian located Buttenheim  (Germany).  At the age of 18, he emigrated with his family first to New York and a few years later to America's West Coast where he opened a store for dry goods. He supplied miners in the days of the goldrush with heavy indigo denim workwear trousers. That was the birth of denim wear.

Stoll Trend Collection - 'Denim A Vision'.

Movie icons like James Dean and Marilyn Monroe gave jeans their popular momentum.  Nowadays, denim has become a nonconformist uniform.  Either the wearer turns it into an individualistic garment by naturally wearing it off or the industry provides already authentic vintage looks imitating the signs of wear.  The latter applies when raw denim goes through a process chain of manual mechanical strain or other treatments like washing, staining or bleaching.

The current Stoll denim collection shows a selection of the almost unlimited potential in knitting.

Our cutting edge flat knitting technology offers a wide range of innovation for the design and manufacturing of denim looks.  Our partnership with Industrias Morera S.A., Spain and CHT R. Breitlich, Germany, has contributed to the success of the pieces made with indigo-dyed cotton.

Stoll Trend Collection - 'Denim A Vision'

As flat knitted fabrics are sensitive to mechanical strain, the traditional method of distressed looks cannot be applied on knits as drop stitches would occur.  Thus, the distressed look of our knits is the result of software programs automating the worn-out look directly on to the machine.

The innovation above is not just an aesthetic design feature but contributes to economic, social and ecological advantages, as water consumption and manual labor can be significantly reduced.

Here we find our motivation to come up with new solutions and innovations for our coming collection.  Get inspired!”

View the complete Stoll ‘Denim, A Vision’ Collection

Shooting the Stoll Denim Collection

Stoll has also made available a great video of the shooting of its current Stoll Denim Collection, which can be viewed at the foot of this article in HD (high definition). The Stoll Denim Collection shows a selection of the almost unlimited potential for denim in knitting.

The video is fronted by Joerg Hartmann, Head of Fashion & Technology at Stoll and is beautifully shot at an old leather mill in the German town of Schorndorf. In the preamble to the video Stoll asks the question...

What happens if our cutting edge flat knitting technology meets denim?

“Stoll enables a new and progressive look of design and manufacturing in the world of denim. The new collection shows a selection of the almost unlimited potential in knitting.

As flat knitted fabrics are sensitive to mechanical strain, the traditional method of distressed looks cannot be applied on knits as drop stitches would occur. Thus, the distressed look of our knits is the result of software programs automating the worn-out look directly on to the machine.

This innovation is not just an aesthetic design feature but contributes to economic, social and ecological advantages, as water consumption and manual labour can be significantly reduced. The outcome of this is our motivation to come up with new solutions and innovations for our coming collection. Get inspired!”

Watch the shooting of the Stoll Denim Collection...

www.stoll.com

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