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3rd November 2016, Trento

Volcom presents its first ocean-friendly swimwear collection

In partnership with Aquafil, a leading yarn producer, the apparel manufacturer Volcom has announced the Simply Solid Spring 2017 women’s collection.

This collection is the brand’s first-ever swimwear collection composed of 78% ECONYL fibre. According to the company, the partnership with Aquafil represents Volcom’s long-standing respect and love for the world’s oceans. 

This collection is the brand’s first-ever swimwear collection composed of 78% ECONYL fibre. © Volcom

“ECONYL fibre allowed us to create a collection with deeper meaning and purpose,” said Lindsey Roach, Head of Women’s Business. “We wanted this collection to be more than beautiful patterns and functional pieces, so the fact that it is made with recovered fishing nets creates a natural connection to surf culture, which fully understands the value of keeping the ocean clean.” 

ECONYL fibre

Made from 100% regenerated nylon waste, ECONYL fibre is ideal for creating high-quality garments that are durable, lightweight, breathable and environmentally friendly, according to the manufacturer.

Aquafil’s ECONYL Regeneration System diverts waste from landfills and oceans through the recovery of abandoned fishing nets and other discarded nylon waste materials. The recovered nylon waste is made new through Aquafil’s cutting-edge regeneration system, an example of the circular economy in action – offering the same quality and performance as traditional nylon, but with the ability to be regenerated without loss in quality. 

Sustainability

Sustainability is a core value that has been built into Volcom’s mission statement. It is a key driver of the brand’s global strategy and is woven into product design and development, event management, retail and facilities operations and marketing initiatives. By choosing to incorporate ECONYL fibre, Volcom has raised the bar for other apparel brands to make responsible decisions that have a positive impact on the environment. 

Volcom’s New Future campaign aims to turn sustainability commitments into action. In 2005, Volcom Verde was released as the brand’s first eco-focused set of products. Volcom’s goals align with its parent company, Kering. The Kering Group’s leadership in sustainability is gaining recognition for an ambitious set of initiatives across luxury, sport and lifestyle brands. 

www.volcom.com

 

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