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30th September 2016, Shanghai

Woolmark mixes wool trends and technology at SPINEXPO Shanghai

The Woolmark Company returns to SPINEXPO Shanghai, August 30 to September 1, showcasing the latest trends in Merino wool yarns and treating visitors to a unique view of the origins of Australian wool. Visit The Woolmark Company at Stand C04 for all your wool inspiration along with the opportunity to attend an exclusive seminar devoted to wool.

SPORT ACTIVE The most technically performing wool fabrics and yarns, mixed with technical fibres, to ensure the best results during physical activity. Examples of this theme highlight the technology enriched with the most innovative finishing and treatments, suitable to match every climate and discipline, both indoors and outdoors. © Woolmark.Making its SPINEXPO debut, The Wool Lab Sport will showcase a collection of the world's most inspiring and technically advanced wool yarns suitable for activewear. Extensive research has been undertaken by The Woolmark Company’s global network to develop two themes, suitable for all seasons, dedicated entirely to sportswear to inspire and influence trends: Sport Active - presents the most technically performing wool fabrics and yarns, mixed with technical fibres, to ensure the best results during physical activity; Sport Stylish - expresses the role of Merino wool as a fundamental element to the classic wardrobe of the most refined and exclusive sports such as golf, horse riding, sailing and polo.

Complementing The Wool Lab Sport will be the traditional apparel version of The Wool Lab, dedicated to the upcoming Autumn/Winter 2017/18 season. The latest edition of The Wool Lab dedicates 3 out 7 themes to a style that is suitable for both womenswear and menswear, highlighting the continuation in the rise of androgynous dressing. For the first time The Wool Lab dedicates a theme to homeware products and interior textiles, as wool fabrics continue to become increasingly popular outside of traditional men's tailoring.

A seminar focusing on The Wool Lab will also be held. Visitors are invited to attend the August 31 seminar in Conference Room 12 from 2pm to 2pm.

Visitors to The Woolmark Company’s stand will also be treated to a unique trip to Australia, thanks to virtual reality headsets, transporting them to a wool-growing property to discover more about Merino wool and its natural environment.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 24,000 woolgrowers that invests in research, development and marketing along the worldwide supply chain for Australian wool.

To make an appointment with The Woolmark Company at SPINEXPO Shanghai, please contact Zhang.Sheng@wool.com or phone +86 21 5208 0306.

www.woolmark.com

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