31st January 2017, Statesville, NC
THORLO, the Statesville-based, family-owned padded foot protection manufacturer, will exhibit its new Thorlos Outdoor Collection addressing the rapidly evolving outdoor consumer demands at ISPO Munich, which will be held from 5-8 February.
Today’s outdoor consumers are adventurous, and driven to escape the ordinary, the company reports. They create the experiences that they want on their terms.
Inspired by the limitless boundaries of today’s outdoors, the Thorlos Outdoor Collection is the lifestyle-specific, protective sock gear that is designed to offer wearers the freedom to experience the outdoors their own way, with the promise of performance, protection, comfort and style.
“The collection is based on extensive consumer research. It features distinct sock gear solutions in engineered designs guided by the foot protection and lifestyle needs of today’s diverse outdoor participants,” said Jay Harris, CEO of THORLO.
“Our styles have been crafted for the Outdoor Fanatic, Outdoor Athlete, Outdoor Explorer, and Outdoor Traveler, and several styles feature PrimaLoft yarns for outstanding insulation, softness and durability.”
“THORLO’s 50+ years of experience in blending the most protective, state-of-the-art natural and technical fibres are the basis for this unique collection, which is designed for optimal foot protection and performance with a fashion awareness for today’s sophisticated and well-informed outdoor consumers.”
Family-owned THORLO designs and manufactures clinically tested padded foot protection (socks) in Statesville, NC, and operates a distribution centre in Rockwell, NC.
THORLO is the originator of activity-specific padded foot protection. Thorlos are clinically tested to reduce pressure, reduce friction, reduce moisture, and reduce pain, the company reports.
The collection originally debuted this year at the Outdoor Retailer Winter Market, which took place from 10-12 January 2017 in Salt Lake City, UT.