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3rd April 2020, Switzerland

100% compostable cradle-to-cradle collection by Calida and Viktor&Rolf

© Calida/ Viktor&Rolf.

© Calida/ Viktor&Rolf.

We Want A Better World is the name and mantra of the Cradle-To-Cradle capsule collection by Swiss premium underwear label Calida with luxury fashion label Viktor&Rolf. Inspired by the Woodstock generation, the series comprises underwear, pj and t-shirts for both women and men.

Good design for a good purpose. This is are the values at the base of the collection. Calida and Viktor&Rolf joined forces to create 100% compostable design which follow nature’s model of calculating resources in a healthily, efficient way.

“We Want A Better World has the Cradle to Cradle Certified certification which attest the fulfilment of high sustainable standards for environment. Made of compostable, sustainable TENCEL, Lyocell, the series proudly comes also with the certification Made in Green by Oeko Tex. The ‘capsule’ edition achieves such 100% sustainable goal thanks to ROICA V550 the ultimate hyper-performing premium stretch sustainable yarn by Asahi Kasei,” the companies say.

“As part of the ROICA Eco-Smart family, the premium stretch ROICA V550, yarn offers relevant circular economy advantages linked to material health  as proved by a Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute  for a safe and biological end of life cycle. Moreover, it proudly breaks down without releasing harmful substances under the testing environment according to Hohenstein Environmental Compatibility certification.”

© Calida/ Viktor&Rolf.

© Calida/ Viktor&Rolf.

“The Capsule collection is a unique blend of extravagance and sustainability. By working with Viktor&Rolf we are proving that high fashion and the highest standards of sustainability are not mutually exclusive. We are sending out a signal and setting new standards in sustainable fashion,” says Janine Weiz-Bühler, Director of Brand & Products at Calida.

Viktor&Rolf also see the collaboration as the realisation of a shared vision. “We are very proud of the collection we have developed with Calida – the first of its kind. For us it is a meaningful exploration that further deepens our notion of conscious design.”

“We Want A Better World translates perfectly our commitment for sustainable fashion.” Says Hiroaki Shinohe, ROICA Chief Marketing Officer based in Germany. “At ROICA we both engineer eco-smart and high-tech yarns as well as boost collaborations with brands and fashion houses sharing our sustainable values such as Calida and Viktor&Rolf on this project.”

www.viktor-rolf.com

www.calida.com

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