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13th September 2018, Reinach

Archroma colour references at Premiere Vision

Archroma, a leader in colour and specialty chemicals, will be presenting its innovative colour palette for the textiles industry, the Color Atlas by Archroma, which contains more than 4,300 colours on cotton poplin, and an online version compatible with mobile tools, at the upcoming Première Vision, in Paris, next week.

With around 3,000 employees over 35 countries, the company works with brands such as American Eagle Outfitters, Athleta, Express, and Lands’ End. The company aims to provide a cleaner and more sustainable industry through innovative chemical and industrial processes.

Color Atlas by Archroma. © Archroma

It recently announced a partnership with Carlin, the world's first trend office founded in 1947. The agreement aims to promote the use of Archroma's exclusive colour inspiration tools for fashion designers and stylists in France. Carlin and Archroma will be neighbours at the show, allowing visitors to benefit from immediate access to the expertise of both companies.

Archroma will also present a colour inspiration booklet created with Annflor Sangan, a member of the French consultation for the Première Vision exhibition. The booklet presents Autumn/Winter 2019-2020 trends inspired by a visit in Châteauneuf-du-Pape, the former resort of the popes in Avignon, where Provence wines of exception are produced.

“Color Atlas is now an essential and inspirational reference that gives creatives options that they had never dreamed of,” said Chris Hipps, Head of Archroma Color Management Services. “Our most recent collaborations are a testimonial to just that.”

Collaboration with Carlin

Under the terms of its collaboration with Archroma, Carlin will use the Color Atlas by Archroma colour references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Color Atlas during its colour workshops, and Carlin and Archroma will organise regular conferences and events for fashion brands in Paris and other major French cities.

2019-2020 Autumn/Winter trends by Studio Annflor Sangan and Color Atlas by Archroma. © Archroma

Carlin has announced an event in collaboration with Archroma themed Color Thinking that will take place during Premiere Vision. “Archroma offers a suite of services and tools that are both practical and instantly available for our clients. This is what makes their solution so attractive to us being at the forefront of colour trend forecasting, and that includes colour implementation,” said Edouard Keller, Head of International Sales, Carlin.

Studio Annflor Sangan

Annflor Sangan unveils the 2019-2020 Autumn/Winter trends, which were inspired by Châteauneuf-du-Pape and its majestic sceneries. “On the road to the Vaucluse region, the winter symphony of blood reds spiced up with the crimson shades of beautiful vines, the cardinal purple and the greens of the branches contrast with delicate beiges. I have been able to show all these colours with the Color Atlas of Archroma”, she explained.

www.archroma.com

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