Shima Seiki
Techtextil North America

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Flat Knitting

Camira launches Camira Knit

Advanced flat knitted technical textiles maker has been given a new name, logo and look as part of a complete brand refresh.

10th June 2021

Knitting Industry
 |  Nottingham, United KIngdom

Technical Textiles

First established in 2000, Nottingham, UK based Camira Fabrics’ advanced flat knitting facility has been creating technical textiles for over two decades. The advanced technological capability, which caters to the contract and transport sectors, has now been given a new name, logo and look as part of a complete brand refresh – Camira Knit.

Camira’s technical knitting is a form of fabric manufacturing which is created using computer aided design (CAD) on a bespoke basis. This means that each Camira Knit fabric is custom made for an individual product, ensuring it exactly fits its dimensions, and delivering a zero-waste textile component which can be applied with exceptional ease in upholstery.

A new name for a new era

Quietly gaining industry acclaim and popularity in recent years, Camira Knit has created bespoke textiles for some of the world’s largest and well-known manufacturers and their bestselling products – being responsible for the fabrics featured on Haworth’s Very and Soji chairs, the Evo lounge chair by EFG, and the renowned Haze pendant by Zero Lighting, amongst many others.

Technical knitting transforms what is possible with fabric

As part of the launch of the new brand, Camira has created an excellent extended film which features interviews with the designers behind these products, providing a compelling insight into the ways in which knit can be used.

Watch the Camira Knit film…

Darren Hill, Head of Camira Knit, comments on the launch of the new brand: “Knit is more popular than ever before – we’re seeing it everywhere from fashion to furniture, and even performance sportwear. It really has captured people’s imaginations, and we are incredibly excited to embrace this new era of knit and bring Camira’s capabilities to life.”

“The perfect complement to our weaving expertise, technical knitting holds incredibly exciting possibilities, bringing a wide range of aesthetic and operational benefits to our customers - and we can’t wait for them to see all that it can do under the new Camira Knit brand name.”

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