The Campaign for Wool is celebrating its 15th anniversary this October with a nationwide programme of events aimed at encouraging consumers to choose wool over synthetic alternatives. Under the message ‘Check It’s Wool,’ the initiative will promote the natural fibre’s sustainability, functionality and environmental benefits through a range of pop-ups, educational showcases and workshops.

Wool is not only natural, renewable and biodegradable, the simple act of buying wool products is also one of the easiest things we can do to help the planet

Launched in 2010 by His Majesty King Charles III - then HRH The Prince of Wales - the Campaign has since grown into a global initiative uniting over 1,000 companies across the textile, fashion, farming, and interiors sectors. The UK continues to play a key role in showcasing wool’s versatility and value in contemporary design and sustainable living.

“As we mark this milestone, our mission remains more relevant than ever,” said Peter Ackroyd, Chairman of the Campaign for Wool. “Wool is not only natural, renewable and biodegradable, the simple act of buying wool products is also one of the easiest things we can do to help the planet.”

The October activities will highlight wool’s role in circular design, marine safety, soil health and healthy home environments. In addition to educational outreach, visitors will be able to experience wool’s benefits through retail events and artisan-led workshops.

Top brands participating in the celebrations include:

Fashion – Amy Powney, Anderson & Sheppard, Aubin, Brora, Finisterre, Gieves & Hawkes, Harris Tweed Hebrides, Henry Poole, Jeremy Hackett, Johnstons of Elgin, John Smedley, Moons, Navy Grey, Smalls Merino, Vivienne Westwood, Walker Slater.

Lifestyle and Interiors – Camira, Brockway, Harrison Spinks, Moons, Roger Oates, Thermafleece, Vispring, Wallace Sewell.

The Campaign’s mission aligns with current shifts in consumer values, as increasing numbers turn to natural and traceable materials. With wool’s biodegradable nature and lack of microplastic pollution, it continues to be championed as one of the most responsible fibres available.

www.campaignforwool.org