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12th November 2018, Cannes

Carvico and Jersey Lomellina put on a show at MarediModa

Carvico and Jersey Lomellina, leading Italy based manufacturers of high-tech warp knit and circular knitted fabrics for swimwear, sportswear, underwear and outerwear, participated at last week’s MarediModa show in Cannes, France, among other exhibitors.

In collaboration with Lycra brand, the companies presented their latest capsule collection dedicated to the athleisure market by using a selection of finished garments, instead of their fabrics, worn by a team of performers who gave life to an exclusive, one-of-a-kind show.

Leggings, tops, T-shirts and shorts were assembled into five outfits ensuring dynamism, comfort and beauty. © Carvico and Jersey Lomellina

During the opening day of the show, on 6 November, Lycra brand, together with Carvico and Jersey Lomellina, presented a dynamic live performance Fit Your Life open to all visitors, at the Living Space area. The focus was the special capsule collection created for the occasion with fabrics from the two companies.

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The performance was staged by Liberi di… physical theatre company, which launched in the marquee of Milan’s Piccola Scuola di Circo and is now appearing in theatres across the world. The performers used music, dance and fitness to present the exclusive activewear collection created by Zero1 with athleisure fabrics by Carvico and Jersey Lomellina boasting the Lycra Sport PCE certificate for their elasticity and shape recovery power.

In collaboration with Lycra brand, the companies presented a selection of finished garments, instead of their fabrics, worn by a team of performers. © Carvico and Jersey Lomellina

Leggings, tops, T-shirts and shorts were assembled into five outfits ensuring dynamism, comfort and beauty, created combining 14 different fabrics produced by Carvico and Jersey Lomellina.

The Fit Your Life show took place during the opening day of the show, on 6 November. © Carvico and Jersey Lomellina

“Among the circular knit fabrics we could find Brighton and Bristol (JL evergreen glossy and matt ribbed fabrics), Premium Star (extra black, extra matt and non see-through), Renew Prime (JL sustainable fabric made of Econyl regeneraed nylon), Wonder and Wonder Light (breathable and ultra-resistant); as well fabrics representing Carvico warp knits – Chiné Soft (with an exclusive heather effect), Revolutional (a last generation performance fabric featuring two International patents), Sumatra (a super classic, stylish, glamorous and glossy charmeuse), Vita, Vita Power and Vita Swede (made of Econyl) and Hamptons, a brand new, fresh, soft, shaping glossy and non see-through fabric.

The performance was staged by Liberi di… physical theatre company. © Carvico and Jersey Lomellina

“A lively way to present a fabric collection, a chance to tell the companies story to the exhibition guests, Fit Your Life was an involving and thrilling show to display the potential, the techno-features and the possible applications of their crown jewels designed for the atlheisure world,” the company said.

Liberi di… launched in the marquee of Milan’s Piccola Scuola di Circo and is now appearing in theatres across the world. © Carvico and Jersey Lomellina

“Being even more dynamic and multitasking: now it’s a must. Clothes we wear become an extension of our body, complementing and supporting our movements. Garments that provide comfort and beauty and support us throughout the day, whatever we’re doing, in the city and by the sea or during open-air activities.”

www.carvico.com

www.jerseylomellina.com

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