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14th November 2018, Atlanta, GA

Champion to dress Harlem Globetrotters

Harlem Globetrotters and Champion Athleticwear have announced a landmark global partnership that will make Champion the official uniform and apparel provider of the Globetrotters, and will include a new, reimagined Globetrotters uniform beginning with the tip-off of the team’s 2018-19 Fan Powered Tour of North America this month.

As part of the new, multiyear partnership, Champion will outfit the Globetrotters with all on-court and travel apparel, which includes player uniform, warm-ups, T-shirts, jackets, pants, hoodies, jerseys, shorts and socks. The deal also provides Champion with the opportunity to sell official Globetrotter apparel in existing stores and retailers worldwide. Headwear and footwear are not included in the partnership.

Champion will outfit the Globetrotters with all on-court and travel apparel. © Hanesbrands/Champion

The Globetrotters will also be outfitted by Champion for this year’s tour with the first new uniform design, outside of special events, in 20 years. The programme with Champion aligns with the Globetrotters strategy to partner with innovators and category leaders.

The franchise’s iconic red, white and blue look will feature the following updates: high-quality micro mesh for improved durability; heat-infused sublimated design to provide a flawless team look; fitted design for female players; lightweight fabric to perform tricks with ease; Moisture Management Technology; and soft thread for enhanced comfort.

“Getting the opportunity to outfit an iconic organisation like the Harlem Globetrotters has been a phenomenal experience for us at Champion,” said Tyler Lewison, General Manager of Champion Teamwear. “From their continued innovation in basketball to their community outreach, this team embodies what it means to be a champion, and we are thrilled about working with them. Their shows are a memorable experience for the entire family, so we can’t wait for fans to see them in their new Champion uniforms this season.”

The franchise’s iconic red, white and blue look will feature a number of updates. © Hanesbrands/Champion

“Champion is the perfect partner to refresh the uniform of the world’s most beloved sports team,” commented Howard Smith, President of Harlem Globetrotters International. “As we travel the globe, our stars are excited to be wearing the iconic C logo on their uniforms. The innovative technology that Champion has designed into every piece of Harlem Globetrotters team gear will bring an exciting new look to our collection.”

Champion and the Globetrotters also gave fans the opportunity to purchase their own iconic Globetrotters jersey, with commemorative, limited-edition Champion jerseys available for retail purchase at the New York City Champion store yesterday. Harlem Globetrotters stars were on hand to sign autographs and take photos.

Official commemorative jerseys will be available for purchase in arena during the Fan Powered tour beginning in mid-December. © Hanesbrands/Champion

Official commemorative jerseys will be available for purchase in arena during the Fan Powered tour beginning in mid-December. Champion will also create Globetrotter hoodies and T-shirts for purchase in arena during the upcoming tour and online at harlemglobetrotters.com.  The tour will also feature Champion sponsor benefits, including show integration, signage, social media promotion, merchandise stand integration, VIP experiences and hospitality.

The Globetrotters will play in more than 250 North American markets, as well as 30 countries worldwide, during the Fan Powered World Tour.

www.harlemglobetrotters.com

www.hanesbrands.com

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