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Mey launches men’s sleepwear range with Celliant

Global manufacturer Mey and Hologenix, creators of Celliant, announce launch of first menswear collection with Celliant viscose.

7th December 2022

Knitting Industry
 |  Los Angeles

Intimate Apparel

Mey GmbH & Co. KG, a manufacturer of underwear, nightwear and lingerie based in Germany, is launching the world’s first men’s nightwear worldwide with Celliant Viscose, which converts body heat into infrared energy.

Celliant Viscose, a unique combination of nature and performance, was developed by materials science leader Hologenix, creators of Celliant, a textile-based infrared ingredient brand, and Kelheim Fibres, the leading manufacturer of viscose specialty fibres.

Called ‘mey Zzzleepwear’ - The New Sleep-Life Balance, the collection follows the highly successful debut of the similarly named women’s collection in 2021. It consists of four designs in Indigo available in T-shirts, short pants, long-sleeved shirts and long pants, sized S-XXL. Celliant works by recycling the heat emitted by the body into full-spectrum infrared energy and then returns it to the body. As a result, it increases the supply of oxygen to the cells and promotes restful sleep.

Celliant Viscose features natural minerals embedded into plant-based fibres and is biodegradable. Celliant Viscose provides all the benefits of being a viscose fibre — lightweight, soft, highly breathable, excellent moisture management — as well as the fibre enhancements from Celliant infrared technology. In addition, Celliant is durable and will not wash out, lasting the useful life of the product it powers. 

“We are excited to launch the first-ever men’s nightwear with Celliant Viscose,” said Matthias Mey, Managing Partner of mey. “Zzzleepwear for men aligns with a healthy lifestyle and sleep-life balance. It promotes a restful sleep with the infrared properties of Celliant technology combined with the soft, lightweight viscose fibre.”

A true partnership

The bridge between the unique Celliant technology and the renowned manufacturer mey was formed by the Bavarian viscose specialty fibre manufacturer Kelheim Fibres. Kelheim Fibres’ flexible production technology allows targeted interventions in the viscose fibre process; Celliant minerals can thus be introduced directly into the spinning mass and lead to a permanent and durable functionalization of the fibre. The skin-friendly surface structure of viscose and its other advantages, such as its softness or excellent moisture management, are retained. Celliant Viscose is the world’s first in-fibre sustainable infrared viscose.

Dr. Marina Crnoja-Cosic, Director of New Business at Kelheim Fibres, commented: "We again congratulate mey on the launch of another collection using the unique properties of Celliant Viscose and look forward to future collaborations. We are pleased that mey embraces innovative and future-oriented technology combined with proven quality for increased well-being and better sleep."

“The development of the first-ever men’s collection Celliant Viscose nightwear shows further evidence of the success of the partnership between us, Kelheim and mey, bringing together fibre innovation into another commercially available fabric and product from mey, the esteemed bodywear manufacturer,” concluded Seth Casden, Hologenix co-founder and CEO.

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