Shima Seiki

Free membership

Receive our weekly Newsletter
and set tailored daily news alerts.


Hanes and Alternative launch new NPF collections

The partnership will generate US$ 4 million for NPF and feature designs from the company’s Hanes, Alternative and Champion brands.

10th August 2018

Knitting Industry
 |  Winston-Salem, NC

Knitted Outerwear

HanesBrands, a socially responsible manufacturer and marketer of everyday basic apparel, has introduced its first line of Hanes women’s apparel and a unisex collection from Alternative in collaboration with the National Park Foundation.

HanesBrands and the NPF, the official non-profit partner of the National Park Service, launched a five-year partnership in April to encourage awareness, exploration and conservation of America’s parks. The partnership will generate US$ 4 million for NPF and feature designs from the company’s Hanes, Alternative and Champion brands.

The new Hanes women’s collection, which launched this month, features a variety of designs depicting some of nature’s most beautiful and recognized landmarks, including the Grand Canyon, Redwood National Park and Denali, as well as statement shirts encouraging outdoor exploration and adventure. All designs are printed on the brand’s V-neck T-shirts and are available via Hanes online and in the company’s retail outlet stores across the country.

“HanesBrands is proud to produce a line with the National Park Foundation that celebrates and supports these historical treasures,” said Rachel Newman, vice president of sales, American Casualwear, for HanesBrands. “Our first women’s collection reflects several of our nation’s most iconic landmarks, while delivering the Hanes comfort that consumers know and love.”

The new Hanes women’s collection launched this month. © HanesBrands

Alternative debuted its first National Park Foundation collection in June. The unisex line comes in multiple styles with artist-designed, vintage silhouettes of iconic national parks, such as the Great Smoky Mountains, Joshua Tree, Rocky Mountain and Acadia. All designs are printed on the brand’s eco-friendly fabrics and are available online or in Alternative’s California stores in Venice and San Francisco.

“Working alongside the National Park Foundation to develop these collections has allowed us to create a unique product that encourages people of all backgrounds to get outside and explore the world around them,” said Newman. “We are excited about our current collections, as well as the opportunity to evolve them during the next few years.”

Latest Reports

Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...

Find out more