
Fashion and sustainability white paper
 FASHION INFO September 08 salon Première Vision / The World’s Premier Fabric ShowTM / from Tuesday 23 to Friday 26 September 2008. _ the spirit of the autumn winter 09_10 season.................................... 2 _ 09_10 colours................. 3 _ autumn winter 09_10 fabrics: subjective impulsions, chain reactions, alternative refl ections........................................................ 4 _ a visual image for the season........................... 7 2 _ the spiri
21st July 2008
Knitting Industry
|
FASHION INFO September 08 salon
Première Vision /The World’s Premier Fabric ShowTM /
from Tuesday 23 to Friday 26 September 2008.
the spirit of the autumn winter 09_10 season
09_10 colours
subjective impulsions, chain reactions,
alternative refl ections
a visual image for the season
observing
taking
overturning
attracting
joking
saturating
rebounding
interpreting
to revive a combative confidence
and creative boldness
fearlessly experimenting
flaunting fantasy without guilt
being moved by reckless handles
provoking unusual behaviours
putting aside consensus
eluding codes
intersecting references
shifting aesthetic boundaries
linking technology and an environmental conscience
setting differences ablaze
drawing on fabric and colour as generators of energy
strengthening the positive tensions within the fashion whirlwind
to thrust ourselves into the future
and radiate with optimism
Seizing on colour as a power source
to jolt colourful tensions.
Maintaining equal pressure on liveliness and neutrality
and encouraging luminosity.
Heightening intensity, and circulating energy in a positive,
rippling or alternating current.
electric shocks
1_3_5_7_9: deeply coloured darks
contrast in a binary and high-voltage cadence
with subversive and grating brights: 2_4_6_8
fl amboyant resonance
10_11_13_14: volcanic condensations intersect,
in an undulating and explosive harmony,
with voluptuous incandescence: 12 _15_16
silent agitations
17_ 20_ 23: warm and lightened neutrals interplay,
in ambiguously multi-coloured tone-on-tone,
with deliciously tinted suaves: 18_19_21_ 22
Allowing oneself the freedom to be irrational, and fl irting with boundaries. Wandering happily off
into the unruly, and skilfully traipsing into insouciance. Recklessly cultivating strong emotions,
and giving free rein to intuition. Unhesitatingly sweeping away the rules of good conduct, and
refuting the excessively rational and standard. Savouring the moment, the better to banish
normality, and expressing oneself with all one’s singularities boldly in the light of day.
moving
Growing dizzy with speed, to develop agile fabrics to shadow the body’s liveliest gestures. Consuming crepe without moderation.
Re-warming the fl uidity of silky knits and weaves. Enlivening masculine suitings. Creating high-performance and lightweight
technical fabrics for protective, weightless outerwear. Pouncing on speed in decorations, designing energy and fl irting with
giddiness.
dissolute
Diving into misty, polychromatic dreams. Disturbing, troubling and diluting, all in colour. Hazily tinting deeply pigmented shetlands,
vigoureux and chinés. Sketching out a shimmering imprecision in wovens, prints and jacquards. Pulverising colour, spray-painting
and shattering motifs, or revealing them through tinged shadows. Wavering between splotchy fl uctuations and fl oral ramblings.
unruly
Throwing off the shackles of uniformity. Overturning structures, disorganising textures with tangled embroideries and laces, with
boiled and snarled wools. Upsetting the regularity of textures and decorations, emphasising the haphazard aspect of marbled,
moiré, cloqué and fi gured fabrics. Rediscovering the effervescence of instinctive lines, and exploiting the impulsive nature of
graphics. Giving birth to spontaneously chaotic patterns, to anarchically ordered motifs.
expressive
Enjoying oneself in total disregard of aesthetic convention to fl aunt and bring one’s difference to the fore, without taking oneself
seriously. Choosing highly personal, extroverted means of expression. Pushing the boundaries of fantasy, through tweeds and
colour wovens with eccentric colourways, through decadent laces and jacquards.
comforting
Yielding to the temptation of a gently naughty softness. Tenderising cottony corduroys and caressing moleskins. Generously
brushing and warming up denims, twills or casual broken twills to make them hairier. Choosing the cosy nobility of woolly silks
and downy knits. Vigorously brushing wool, alpaca and mohair broadcloths. Flirting with hairiness through irregular bouclé yarns,
abundantly fl eecy furs. Adopting the familiar skins of cats, goats and sheep, or the wilder ones of wolves, foxes and bears, in
affectionate plush.
Relying on knowledge, and taking simultaneous trajectories. Initiating unusual launches to
bounce back with creative mechanisms, and project oneself into a radiant future. Exploiting
interdependent chain sequences, playing with identifying visual markers and cultural
interferences to compose poetic inventories. Moving forward in time, imagining sensitive and
concrete answers to create new connections.
unsuspecting rigour
Structuring with a delicate and mechanical regularity. Contrasting the rigour of constructions with the suppleness of behaviours,
through silky, cottony or technical reps, ottomans and ribs. Shifting volumes in featherweights. Building surfaces that are textured,
sculpturally pleated, markedly stamped, or roundly quilted.
signs of use
Telling the story of the passage of time and a fabric’s function through surfaces. Elaborating successive, emerised, washed-out,
patinated, aged and partial fi nishings on solid bases. Perfecting the sturdy sensation of robustness and inalterability in leathers
and fabrics. Elaborating work weaves, cavalry twills, pea-coat broadcloths and military felts in intense plains or beige, khaki and
burnt chinés
recoded codes
Decrypting visual symbols that indicate social status. Rethinking identifying emblems by drawing free inspiration from seals,
escutcheons, Irish Aran knits, tartans or club stripes. Disordering colour codes, moving away from conventional scales,
manipulating fabrics to take these traditional designs into the present. Playing with stretch, natural-synthetic, wool-linen and woolcotton
blends. Lending motion to bases, accentuating washes, feltings and contradictory twists.
inventive inventory
Collecting, assembling, accumulating without preconception, without thought to time or cultural boundaries, to compose a
curiously inspiring library. Enriching one’s decorative repertory with literary, pictorial or digital references. Classifying, unclassifying,
and picking through this inventory: bits of illustrations, calligraphic elements, folklore details, typographical snippets...creating the
illusion of systematic repetition, with deceptively identical patterns.
Linking sense to reason, approach to intuition, and joining in a forward-thinking approach.
Being open to the most daring initiatives, making consciously examined choices, and lasting
commitments. Going beyond the weight of the present and its constraints to project oneself into
a positive outlook. Ambitiously anticipating, to invent a better world.
round & square
Studying a pure and generous design. Allying preciousness and suppleness in patterns and in fabrics. Developing a user-friendly
solidity, with massive and softened cottons, fl exible double faces, and mouldable silks. Playing on the ambiguities between knits
and wovens through cosy broadcloths, puffed up knits and extra-dense milanos.
Exacerbating the malleability of materials, trying to reach the plasticity of skin, drawing inspiration from latex and silicone, either
synthetic or in coatings. Creating silhouettes with supple contours. Moving away from rigidity, and rounding off sharp edges in
decoration too. Softening geometry, structuring in arabesque, and favouring the curvilinear.
formal & alternative
Zeroing in on ideal behaviour, by adjusting weights, textures and fi nishings. Lending hold without stiffness, fl exibility without
limpness. Seeking a non-slippery fl uidity, a lively stability. Mixing wool and viscose, cotton and silk, making synthetics dense, and
carefully dosing stretch to obtain docile behaviours. Elaborating suitings, knits and silks particularly adapted to structuring and
folding. Favouring asymmetry and plays on proportions, to sketch out an adroit formal wardrobe.
matt & luminous
Absorbing shine. Attenuating the brightness of silks, fi ne wools and artifi cial fi bres through fi nishings. Favouring moderate lustre,
delicate patinas, unpolished aspects. Emerising, enzyming, laundering and reducing shine, without toning down luminosity, by
revealing intensely coloured matt surfaces.
nature & factice
Interpreting and transposing nature, drawing on what nature evokes, rather remaining true to it. Drawing cellular inspiration
from microscopic examinations of vegetation, wood, leaves and mushrooms for sensitive interpretations in jacquards, prints,
embroideries and lace. Idealising rusticity. Exalting and magnifying irregular aspects through resolutely subtle handles. Intersecting
animal and vegetal fi bres and fi laments, and taming tweeds. Elaborating suave and warm knits and wovens inhabited by visible
slubs.
sustainable & active
Seeking a balance between individual well-being and a respect for the environment. Choosing the cleanest possible fi bres,
dyeing processes and manufacturing cycles. Aspiring to a harmony between sustainable development, healthy lifestyles and a
fashion dynamic. Integrating sports into everyday, developing elegant functional clothing. Broadening the fi eld of applications for
anti-bacterials, climatics and breathable water-resistance to include more widely used fabrics. Bringing forth a healthy, highperformance
and appealing minimalism.
_ a visual image for the season
An image with multiple expressions and sources, for a season that generates energy and creative
dynamism. A season marked by an overwhelmingly moving generosity and a whirling optimism
running between experimentation and personal affi rmation. An autumn winter 0910 season
where fashion is radiant with optimism.
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